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040419 KU Topics in International Marketing (MA) (2018S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Students taking this course must have already successfully completed the Data Analysis for Marketing Decisions course.

It is absolutely essential that all registered students attend the first session on March 1st, 2018 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Erasmus students must have successfully completed an international marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 11th, 2018.

http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ss-18/#c643007

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 29 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Thursday 01.03. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 08.03. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 15.03. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 22.03. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 12.04. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 19.04. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 26.04. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 03.05. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 17.05. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 07.06. 08:05 - 16:30 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 14.06. 09:45 - 11:15 Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The course seeks to address advanced issues in academic research in the field of international marketing. More specifically, the course covers topics related to global/local branding, country-of-origin and country/brand stereotypes, as well as consumer behavior from an international marketing perspective. Group projects provide students with the opportunity to apply essential research topics in a real market context.

The course involves a combination of formal lectures and discussions, placing particular emphasis on class interaction. All students must actively participate and contribute to the sessions. Therefore, they are strongly encouraged to study the material on the reading list beforehand.

Assessment and permitted materials

Performance in the course will be assessed as follows:
- Group project 45%
- Final exam 45%
- Class participation 10%

The overall grade in the course is based on group (45%) and individual (55%) performance. The project involves group assessment with the same grade being awarded to all members of a given group. Class participation and the final exam refer to individual student assessment.

Minimum requirements and assessment criteria

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

Successful completion of the course requires a minimum grade of 50%. The grading system is as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

Examination topics

The research projects represent an integral part of the course. They will be tackled in groups of 3-4 students and will involve both a group presentation and a written report. Further details will be provided in class. All material covered in the sessions/project is examinable!

The final exam will last 60 minutes and will be based on the material covered in the lectures and the literature provided.

No material other than a dictonary may be used in the final exam.

Reading list

The reading list can be found on the course outline (see link above).

Additional literature might be provided later in class.

Association in the course directory

Last modified: Mo 07.09.2020 15:29