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040419 KU Topics in International Marketing (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Students taking this course must have already successfully completed the Data Analysis for Marketing Decisions course.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)

Erasmus students must have successfully completed an international marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 7th, 2021.



Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 29 participants
Language: English


Classes (iCal) - next class is marked with N

Thursday 04.03. 09:45 - 11:15 Digital
Thursday 11.03. 09:45 - 11:15 Digital
Thursday 18.03. 09:45 - 11:15 Digital
Thursday 25.03. 09:45 - 11:15 Digital
Thursday 25.03. 11:30 - 13:00 Digital
Thursday 15.04. 09:45 - 11:15 Digital
Thursday 15.04. 11:30 - 13:00 Digital
Thursday 29.04. 09:45 - 11:15 Digital
Thursday 06.05. 09:45 - 11:15 Digital
Friday 04.06. 08:00 - 16:30 Digital
Thursday 17.06. 09:45 - 11:15 Digital


Aims, contents and method of the course

The course seeks to address advanced issues in academic research in the field of international marketing. More specifically, the course covers topics related to country-of-origin and its role in international marketing, corporate social responsibility/irresponsibility and consumer behavior. Group projects provide students with the opportunity to apply essential research topics in a real market context.

The course involves a combination of formal lectures, group presentations and discussions, placing particular emphasis on class interaction. All students must actively participate and contribute to the sessions. Therefore, they are strongly encouraged to study the material listed in the reading list below beforehand.

Assessment and permitted materials

Performance in the course will be assessed as follows:
- Group project 45%
- Final exam 45%
- Peer review 10%

The overall grade in the course is based on group (45%) and individual (45% + 10%) performance. The project involves group assessment with the same grade being awarded to all members of a given group.

Minimum requirements and assessment criteria

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

Successful completion of the course requires a minimum grade of 50%. The grading system is as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

Examination topics

An integral part of the course is the research project. The project will be tackled in groups of 4-5 students and will involve group presentations. Further details will be provided in class. All material covered in the sessions/project is examinable!

The final exam will be based on the material covered in the lectures and the literature provided.

No material other than a dictonary may be used in the final exam.

Reading list

The reading list can be found on the course outline (see link above).

Additional literature might be provided later in class.

Association in the course directory

Last modified: Tu 25.05.2021 12:48