Universität Wien FIND
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040426 SE IM: Strategic Management of International Enterprises (2013S)

Global Corporate Strategy

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Yaqub , Moodle
2 Windsperger , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

Weitere Information siehe unter http://im.univie.ac.at unter Josef Windsperger!

max. 24 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Monday 04.03. 16:00 - 17:00 Hörsaal 11
Monday 24.06. 10:00 - 14:00 Seminarraum 2
Tuesday 25.06. 14:00 - 18:00 Hörsaal 11
Wednesday 26.06. 15:00 - 19:00 Seminarraum 2
Thursday 27.06. 10:00 - 14:00 Seminarraum 2
Friday 28.06. 13:00 - 17:00 Seminarraum 1

Aims, contents and method of the course

This course is concerned with the main topics of international corporate strategy, such as internationalization process and market entry, culture and organization, strategy of the MNC, international corporate governance and international risk management. This course consists of lectures and case analysis.

Group 2

With the geographic dispersal of economic activities around the world, the fields of international business and strategic management have begun to find common ground, particularly as researchers increasingly focus on the development and management of global strategy. In connection with the parallel stream of international management research, this seminar aims to provide students to have insights on strategic thinking and action in an international context. It needs basic frameworks for understanding international strategic thinking. Accordingly the seminar syllabus presents research topics, extending from the strategic positioning to strategy implementation, from macro- to micro-level perspective in a hierarchy. On completion of this course, the students will be able to assess the internationalization potential of different markets, to identify sources of competitive advantage in international strategy through both global sourcing and exploitation of local factors, to distinguish between four main types of international strategy and to assess the relative merits of different market entry modes, and to have an understanding of how to manage global systems.

max. 24 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Friday 24.05. 16:00 - 21:00 Hörsaal 11
Saturday 25.05. 09:00 - 15:00 Hörsaal 11
Saturday 15.06. 09:00 - 15:00 Hörsaal 9

Aims, contents and method of the course

With the geographic dispersal of economic activities around the world, the fields of international business and strategic management have begun to find common ground, particularly as researchers increasingly focus on the development and management of global strategy. In connection with the parallel stream of international management research, this seminar aims to provide students to have insights on strategic thinking and action in an international context. It needs basic frameworks for understanding international strategic thinking. Accordingly the seminar syllabus presents research topics, extending from the strategic positioning to strategy implementation, from macro- to micro-level perspective in a hierarchy. On completion of this course, the students will be able to assess the internationalization potential of different markets, to identify sources of competitive advantage in international strategy through both global sourcing and exploitation of local factors, to distinguish between four main types of international strategy and to assess the relative merits of different market entry modes, and to have an understanding of how to manage global systems.

Information

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list

Recommended Reading:
Zaheer, S., Manrakhan, S. (2001) Concentration and Dispersion in Global Industries: Remote Electronic Access and the Location of Economic Activities, Journal of International Business, 32(4), 667-686.
Makhika, M.V., Kim, K., Williamson, S.D. (1997) Globalization of Industries Using a National Industry Approach: Empirical Evidence across Five Countries and over Time, Journal of International Business Studies, 28(4), 679-710.
Johansson, J.K., Yip, G.S.Y. (1994) Exploiting Globalization Potential: U.S. and Japanese Strategies, Strategic Management Journal, 15, 576-601.
Yip, G.S. (1995) Total Global Strategy. New York: Prentice Hall.
Yip, G.S. (1994) Industry Drivers of Global Strategy and Organization, The International Executive, 36(5), 529-556.
Yip, G.S. (1989) Global Strategy… In a World of Nations? Sloan Management Review, 31(1), 29-41.

Association in the course directory

Last modified: Mo 07.09.2020 15:29