040428 UK ABWL Marketing II (2021W)
Continuous assessment of course work
Labels
MIXED
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.09.2021 09:00 to Th 23.09.2021 12:00
- Deregistration possible until Fr 15.10.2021 23:59
Registration information is available for each group.
Groups
Group 1
ACHTUNG: verwendete Literatur: Kotler!Der Prüfungstermin findet online statt. Dies ist eine Änderung wegen der aktuellen Coronasituation.Diese LVA wird als Fortsetzung für ABWL Marketing I bei Frau Prof. Auer-Srnka empfohlen.Anmeldevoraussetzung: positiv absolvierte LVA ABWL Marketing I
max. 60 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Monday 04.10. 11:30 - 13:00 Digital
- Monday 25.10. 11:30 - 13:00 Digital
- Monday 08.11. 11:30 - 13:00 Digital
- Monday 15.11. 11:30 - 13:00 Digital
- Monday 22.11. 11:30 - 13:00 Digital
- Monday 29.11. 11:30 - 13:00 Digital
- Monday 06.12. 11:30 - 13:00 Digital
- Monday 13.12. 11:30 - 13:00 Digital
- Monday 10.01. 11:30 - 13:00 Digital
- Monday 17.01. 11:30 - 13:00 Digital
- Monday 24.01. 11:30 - 13:00 Digital
- Tuesday 01.02. 15:00 - 16:00 Digital
Assessment and permitted materials
This course is classified as a “prüfungsimmanente Lehrveranstaltung“ (meaning continuous course assessment), the assessment is based on the following criteria:
- Elaboration and presentation of case study: 20 %
- Homework: 20 %
- 2 short exams 20 %
- Final Exam 40 %The short exams cover the course content of the previous three lectures, the final exam coverst he whole course content. The assessment criteria focus on the application of the concepts studied in the course “VO ABWL Marketing 1”.Note on Covid-19 and related restrictions:
- The sessions take place synchronous (digital live sessions) via BigBlueButton (Web Conferencing) on Moodle.
- The students’ presentations (students require a microphone and a webcam so that the presentations can be conducted digitally) constitute a part of the session and are conducted as well via BigBlueButton.
- The short exams are written exams and conducted via Moodle
- Homeworks are submitted in writing via Moodle
- The final exam will take place on-site or digital, depending on the situation.
ATTENTION: Final exam takes place online!!
- Elaboration and presentation of case study: 20 %
- Homework: 20 %
- 2 short exams 20 %
- Final Exam 40 %The short exams cover the course content of the previous three lectures, the final exam coverst he whole course content. The assessment criteria focus on the application of the concepts studied in the course “VO ABWL Marketing 1”.Note on Covid-19 and related restrictions:
- The sessions take place synchronous (digital live sessions) via BigBlueButton (Web Conferencing) on Moodle.
- The students’ presentations (students require a microphone and a webcam so that the presentations can be conducted digitally) constitute a part of the session and are conducted as well via BigBlueButton.
- The short exams are written exams and conducted via Moodle
- Homeworks are submitted in writing via Moodle
- The final exam will take place on-site or digital, depending on the situation.
ATTENTION: Final exam takes place online!!
Reading list
Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2016): Marketing Management, 3rd European ed., New Jersey: Pearson Education International.
Wagner, U./ Reisinger H./Akbari K. (Hrsg.) (2018): Fallstudien aus der österreichischen Marketingpraxis 8, Facultas, Wien.
Wagner, U./ Reisinger H./Akbari K. (Hrsg.) (2018): Fallstudien aus der österreichischen Marketingpraxis 8, Facultas, Wien.
Group 2
ACHTUNG: verwendete Literatur: Kotler!Der Prüfungstermin findet online statt!!! Dies ist eine Änderung wegen der aktuellen Coronasituation.Diese LVA wird als Fortsetzung für ABWL Marketing I bei Frau Prof. Auer-Srnka empfohlen.Anmeldevoraussetzung: positiv absolvierte LVA ABWL Marketing I
max. 60 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Tuesday 05.10. 15:00 - 16:30 Digital
- Tuesday 09.11. 15:00 - 18:00 Digital
- Tuesday 16.11. 15:00 - 16:30 Digital
- Tuesday 23.11. 15:00 - 16:30 Digital
- Tuesday 30.11. 15:00 - 16:30 Digital
- Tuesday 07.12. 15:00 - 16:30 Digital
- Tuesday 14.12. 15:00 - 16:30 Digital
- Tuesday 11.01. 15:00 - 16:30 Digital
- Tuesday 18.01. 15:00 - 16:30 Digital
- Tuesday 25.01. 15:00 - 16:30 Digital
- Tuesday 01.02. 15:00 - 16:00 Digital
Assessment and permitted materials
This course is classified as a “prüfungsimmanente Lehrveranstaltung“ (meaning continuous course assessment), the assessment is based on the following criteria:
- Elaboration and presentation of case study: 20 %
- Homework: 20 %
- 2 short exams 20 %
- Final Exam 40 %The short exams cover the course content of the previous three lectures, the final exam coverst he whole course content. The assessment criteria focus on the application of the concepts studied in the course “VO ABWL Marketing 1”.Note on Covid-19 and related restrictions:
- The sessions take place synchronous (digital live sessions) via BigBlueButton (Web Conferencing) on Moodle.
- The students’ presentations (students require a microphone and a webcam so that the presentations can be conducted digitally) constitute a part of the session and are conducted as well via BigBlueButton.
- The short exams are written exams and conducted via Moodle
- Homeworks are submitted in writing via Moodle
- The final exam will take place on-site or digital, depending on the situation.
ATTENTION: The final exam takes place online.
- Elaboration and presentation of case study: 20 %
- Homework: 20 %
- 2 short exams 20 %
- Final Exam 40 %The short exams cover the course content of the previous three lectures, the final exam coverst he whole course content. The assessment criteria focus on the application of the concepts studied in the course “VO ABWL Marketing 1”.Note on Covid-19 and related restrictions:
- The sessions take place synchronous (digital live sessions) via BigBlueButton (Web Conferencing) on Moodle.
- The students’ presentations (students require a microphone and a webcam so that the presentations can be conducted digitally) constitute a part of the session and are conducted as well via BigBlueButton.
- The short exams are written exams and conducted via Moodle
- Homeworks are submitted in writing via Moodle
- The final exam will take place on-site or digital, depending on the situation.
ATTENTION: The final exam takes place online.
Reading list
Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2016): Marketing Management, 3rd European ed., New Jersey: Pearson Education International.Wagner, U./ Reisinger H./Akbari K. (Hrsg.) (2018): Fallstudien aus der österreichischen Marketingpraxis 8, Facultas, Wien.
Information
Aims, contents and method of the course
Minimum requirements and assessment criteria
A minimum assessment of 50% is required to pass the course.Attendance is mandatory. Students who are absent more than three times receive a negative assessment. For the presentation of their own case study students are required to be present!
Examination topics
Content of the sessions; selected chapters from Kotler, Keller, Brady, Goodman & Hansen 2016
Association in the course directory
Last modified: Fr 12.05.2023 00:12
In the context of strategic marketing the following topics are considered more closely:
- Marketing environment
- Strategic Marketing
- Consumer behavior
- Market research
- Market segmentation and positioningIn the second half of the course operational marketing decisions are covered:
- Product
- Place
- Promotion
- Price
- Servicesplease see for more information: https://marketing.univie.ac.at/studium/bachelor/lvs-im-wintersemester/