040501 KU Data Analysis for Marketing Decisions (MA) (2019W)
- Registration is open from Mo 16.09.2019 09:00 to Mo 23.09.2019 12:00
- Registration is open from Th 26.09.2019 09:00 to Fr 27.09.2019 12:00
- Deregistration possible until Tu 08.10.2019 12:00
Classes (iCal) - next class is marked with N
Friday 13.12. 13:15-14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Obergeschoß
Aims, contents and method of the course
Assessment and permitted materials
Midterm exam: 25%
Team assignment: 30%
Final exam: 45%No material other than a dictonary may be used in the final exam.
Minimum requirements and assessment criteria
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Recommended additional textbook: Diamantopoulos, D. and Schlegelmilch, B. (2000), Taking the Fear out of Data Analysis (2nd edition), South-Western CENGAGE Learning: London [ISBN: 978-1-86152-430-0].
Complementary material: Marshall, E. (2016), The Statistics Tutor’s Quick Guide to Commonly Used Statistical Tests, University of Shefield - Statstutor Community Project, [Retrieved from www.statstutor.ac.uk]. → will be available on MoodleSystematically reviewing the course material (slides, book chapters, and exercises) is as essential as being (physically and mentally) present in the lectures!