040501 KU Data Analysis for Marketing Decisions (MA) (2020W)
- Registration is open from Mo 14.09.2020 09:00 to We 23.09.2020 12:00
- Deregistration possible until Sa 31.10.2020 12:00
Classes (iCal) - next class is marked with N
Midterm Exam: 05.11.2020, 11:30, digital
Final Exam: 08.01.2021, 11:30, digital
Aims, contents and method of the course
Assessment and permitted materials
Midterm exam: 30%
Group Project: 25%
Final exam: 45%No material other than a dictonary may be used in the exams/quiz.
Minimum requirements and assessment criteria
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Recommended additional textbook: Diamantopoulos, D. and Schlegelmilch, B. (2000), Taking the Fear out of Data Analysis (2nd edition), South-Western CENGAGE Learning: London [ISBN: 978-1-86152-430-0].
Complementary material: Marshall, E. (2016), The Statistics Tutor’s Quick Guide to Commonly Used Statistical Tests, University of Shefield - Statstutor Community Project, [Retrieved from www.statstutor.ac.uk]. → will be available on MoodleSystematically reviewing the course material (slides, book chapters, and exercises) is as essential as being (mentally) present in the online lectures!