Universität Wien

040508 FK IM: Global Corporate Strategy (2014W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 52 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 17.10. 09:45 - 10:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 31.10. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 07.11. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 14.11. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 21.11. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 28.11. 09:45 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 12.12. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 09.01. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 16.01. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 23.01. 09:45 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 23.01. 13:15 - 14:45 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 30.01. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 03.03. 16:45 - 18:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

This course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). It consists of lectures and paper discussion. For each topic one specific paper will be discussed at the end of the lecture class (the paper will be uploaded on Moodle).

Topics

1. What is strategy: Different Views (Ansoff, Porter, Mintzberg)?
2. Porter’s model of strategy and its application to the MNC
3. The strategy-structure concept of Rumelt and its application to the MNC
4. The strategy concept of Miles and Snow and its application to the MNC
5. The strategy-structure model of Miller and Friesen and its application to the MNC
6. The strategy concept of Wernerfelt, Barney, Peferaf and Grant and its applications to the MNC
7. The concept of strategy and corporate coherence in international business
8. The strategy-structure Model of Bartlett & Ghoshal
9. Global vs. regional strategies of the MNC
10. Outsourcing and offshoring strategies of the MNC
11. Diversification strategies of the MNC
12. Diversification strategies and capital structure of the MNC

Assessment and permitted materials

The final scores will be calculated as follows:

Exam
Case Study
Participation

Minimum requirements and assessment criteria

How international companies/goups are managed?

Examination topics

Lectures, Case Study

Reading list

Introductory literature:
M.W. Peng. Global Business. 2nd edition. South-Western, Cengage Learning
Charles W. L. Hill. International Business: Competing in the Global Marketplace. 8th edition. McGraw-Hill/Irwin

Association in the course directory

Last modified: Mo 07.09.2020 15:29