Universität Wien

040517 FK IM/KFK iMAR: International Marketing: Part 1 (E) (2015W)

Context & Analysis

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by November 4th, 2015.

http://international-marketing.univie.ac.at/teaching/courses-ws1516/international-marketing-1/
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 05.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 12.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 19.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 26.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 03.12. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 10.12. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 17.12. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 07.01. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 14.01. 08:00 - 14:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 15.01. 08:00 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 21.01. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

Content: Introduction to International Marketing, Market Evaluation, Market Selection, Strategies of Internationalization

Method of the course: Lecture, Case Studies, Group Work

Assessment and permitted materials

Performance in the course will be assessed as follows:
Individual Assignment 15%
Team Assignment 40% (i.e. 20% Report and 20% Presentation)
Final Exam 45%

No material other than a dictonary may be used in the final exam.

Minimum requirements and assessment criteria

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Note: Successful completion of this course is a prerequisite for attending International Marketing Teil 2 (Strategy and Management).

Examination topics

Assignments: The individual assignment will be tackled by each student. The team assignment will be tackled by teams of students, the same grade will be awarded to students belonging to the same team. Detailed instructions will be provided in the course.

Exam Format: The final exam takes 60 minutes and comprises single-choice questions (20%), and essay questions (80%). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies).

Reading list

Textbook: The required text for the course (also used in the International Marketing: Teil 2) is: Hollensen S. (2013): Global Marketing - A Decision-Oriented Approach, 6th edition, Prentice Hall.

Reading List: A list of selected additional readings, which is examinable (!), is found on the course website (see above) and on Moodle.

Association in the course directory

Last modified: Mo 07.09.2020 15:29