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040517 KU International Marketing Management 1 (MA) (2016W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Micevski , Moodle
2 Micevski , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

It is absolutely essential that all registered students attend the first session on October 6th, 2016 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.

http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1617/#c615739

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Thursday 06.10. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 13.10. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 20.10. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 27.10. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 03.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 10.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 17.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Monday 05.12. 08:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Friday 09.12. 08:00 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Monday 23.01. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß

Assessment and permitted materials

Performance in the course will be assessed as follows:
Project Folder 15%
Team Assignment 40% (i.e. 20% Report and 20% Presentation)
Final Exam 45%

No material other than a dictonary may be used in the final exam.

Group 2

It is absolutely essential that all registered students attend the first session on October 5th, 2016 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.

http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1617/#c619835

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Wednesday 05.10. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 12.10. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 19.10. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 09.11. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 16.11. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 23.11. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 30.11. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 07.12. 08:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Friday 09.12. 08:00 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Monday 23.01. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß

Assessment and permitted materials

Performance in the course will be assessed as follows:

Project Folder 15%

Team Assignment 40% (i.e. 20% Report and 20% Presentation)

Final Exam 45%

No material other than a dictonary may be used in the final exam.

Information

Aims, contents and method of the course

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

Content: Introduction to International Marketing, Market Evaluation, Market Selection, Strategies of Internationalization

Method of the course: Lecture, Case Studies, Group Work

Minimum requirements and assessment criteria

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Examination topics

Assignments: The project folder includes several tasks that will be further explained in class. The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Exam Format: The final exam takes 60 minutes and comprises single-choice questions (20%), and essay questions (80%). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

Reading list

Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2013): Global Marketing - A Decision-Oriented Approach, 6th edition, Prentice Hall.

Reading List: A list of selected additional readings, which are all examinable (!), is found on the course website (see above) and on Moodle.

Association in the course directory

Last modified: Mo 07.09.2020 15:29