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040517 KU International Marketing Management 1 (MA) (2019W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Micevski , Moodle
2 Micevski , Moodle

Registration/Deregistration

Registration information is available for each group.

Groups

Group 1

It is absolutely essential that all registered students attend the first session on October 9th, 2019 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.

https://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1920/#c652810

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Wednesday 09.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 16.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 23.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 30.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 31.10. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 06.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 13.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 20.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 27.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 04.12. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 11.12. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Friday 13.12. 08:00 - 18:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 17.12. 08:00 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 08.01. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Examination topics

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Mid-term exam: Mid-term exam will cover chapters 1-4. The exam takes 60 minutes and comprises of the combination of 20 multiple-choice and open ended questions. The mid-term exam is based on all of the material covered in class.

Final Exam: The final exam takes 60 minutes and comprises of single-choice questions (20 points), and essay questions (30 points). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

Group 2

It is absolutely essential that all registered students attend the first session on October 9th, 2019 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.

https://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1920/#c652810

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Wednesday 09.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 16.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 23.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 30.10. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 31.10. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 06.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 13.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 20.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 27.11. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 04.12. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 11.12. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Monday 16.12. 09:45 - 18:10 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 17.12. 08:00 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 08.01. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Examination topics

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.
Mid-term exam: Mid-term exam will cover chapters 1-4. The exam takes 60 minutes and comprises of the combination of 20 multiple-choice and open ended questions. The mid-term exam is based on all of the material covered in class.
Final Exam: The final exam takes 60 minutes and comprises of single-choice questions (20 points), and essay questions (30 points). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

Information

Aims, contents and method of the course

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's international competitiveness, International Market Analysis, International Market Selection

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Assessment and permitted materials

Performance in the course will be assessed as follows:
Team Assignment 30%
Mid-term Exam 20%
Final Exam 50%

No material other than a dictonary may be used in the midterm exam and in the final exam.

Minimum requirements and assessment criteria

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Reading list

Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using editions 5 and 6 is also feasible, please check for differences in chapter numbers and case studies.

Reading List: A list of selected additional readings, which are all examinable (!), is found on the course website (see above) and on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Mo 07.09.2020 15:19