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040517 KU International Marketing Management 1 (MA) (2020W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Micevski , Moodle
2 Micevski , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).
Registration information is available for each group.

Groups

Group 1

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202021/#c581282

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Thursday 01.10. 09:45 - 11:15 Digital
Thursday 08.10. 09:45 - 11:15 Digital
Thursday 15.10. 09:45 - 11:15 Digital
Thursday 22.10. 09:45 - 11:15 Digital
Thursday 29.10. 09:45 - 11:15 Digital
Thursday 05.11. 09:45 - 11:15 Digital
Thursday 12.11. 09:45 - 11:15 Digital
Thursday 19.11. 09:45 - 11:15 Digital
Thursday 26.11. 09:45 - 11:15 Digital
Thursday 03.12. 09:45 - 11:15 Digital
Wednesday 09.12. 08:00 - 14:45 Digital
Thursday 10.12. 08:00 - 14:45 Digital
Wednesday 16.12. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
Friday 08.01. 15:00 - 16:30 Digital
Friday 15.01. 13:15 - 14:45 Digital

Aims, contents and method of the course

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.
Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's international competitiveness, International Market Analysis, International Market Selection

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Examination topics

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

Final Exam: The final exam takes 60 minutes and comprises of single-choice questions (20 points), and essay questions (30 points). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.
UPDATE 04.11.2020: The final exam will take place online via Moodle.

Group 2

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202021/#c581282

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Thursday 01.10. 09:45 - 11:15 Digital
Thursday 08.10. 09:45 - 11:15 Digital
Thursday 15.10. 09:45 - 11:15 Digital
Thursday 22.10. 09:45 - 11:15 Digital
Thursday 29.10. 09:45 - 11:15 Digital
Thursday 05.11. 09:45 - 11:15 Digital
Thursday 12.11. 09:45 - 11:15 Digital
Thursday 19.11. 09:45 - 11:15 Digital
Thursday 26.11. 09:45 - 11:15 Digital
Thursday 03.12. 09:45 - 11:15 Digital
Thursday 10.12. 08:00 - 14:45 Digital
Friday 11.12. 08:00 - 11:30 Digital
Friday 11.12. 11:30 - 13:00 Digital
Friday 11.12. 13:00 - 14:45 Digital
Wednesday 16.12. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
Friday 08.01. 15:00 - 16:30 Digital
Friday 15.01. 13:15 - 14:45 Digital

Aims, contents and method of the course

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's international competitiveness, International Market Analysis, International Market Selection

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Examination topics

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

Final Exam: The final exam takes 60 minutes and comprises of single-choice questions (20 points), and essay questions (30 points). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.

UPDATE 04.11.2020: The final exam will take place online via Moodle.

Information

Assessment and permitted materials

Performance in the course will be assessed as follows:
Team Assignment 45%
Pop-up Quiz 10%
Final Exam 45%

No material other than a dictonary may be used in the pop-up quiz and in the final exam.

Minimum requirements and assessment criteria

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Reading list

Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using editions 5 and 6 is also feasible, please check for differences in chapter numbers and case studies.

Reading List: A list of selected additional readings, which are all examinable (!), is found on the course website (see above) and on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Th 04.02.2021 18:08