Universität Wien FIND

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040517 KU International Marketing Management 1 (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 7th, 2021.



Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).


max. 50 participants
Language: English


Classes (iCal) - next class is marked with N

Tuesday 02.03. 09:45 - 11:15 Digital
Tuesday 09.03. 09:45 - 11:15 Digital
Tuesday 16.03. 09:45 - 11:15 Digital
Tuesday 23.03. 09:45 - 11:15 Digital
Tuesday 13.04. 09:45 - 11:15 Digital
Tuesday 20.04. 09:45 - 11:15 Digital
Tuesday 27.04. 09:45 - 11:15 Digital
Tuesday 04.05. 09:45 - 11:15 Digital
Tuesday 11.05. 09:45 - 11:15 Digital
Tuesday 18.05. 09:45 - 11:15 Digital
Tuesday 08.06. 08:00 - 16:30 Digital
Tuesday 22.06. 15:00 - 15:45 Digital


Aims, contents and method of the course

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.
Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's international competitiveness, International Market Analysis, International Market Selection

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Assessment and permitted materials

Performance in the course will be assessed as follows:
Team Assignment: 35%
Pop-up Quiz 1: 10%
Pop-up Quiz 2: 10%
Final Exam: 45%

No material other than a dictonary may be used in the pop-up quiz and in the final exam.

Minimum requirements and assessment criteria

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Examination topics

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

Reading list

Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using editions 5 and 6 is also feasible, please check for differences in chapter numbers and case studies.

Reading List: A list of selected additional readings, which are all examinable (!), is found on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Tu 18.05.2021 12:27