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040517 KU International Marketing Management 1 (MA) (2021W)
Continuous assessment of course work
Labels
REMOTE
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.09.2021 09:00 to Th 23.09.2021 12:00
- Registration is open from Mo 27.09.2021 09:00 to We 29.09.2021 12:00
- Deregistration possible until We 13.10.2021 23:59
Registration information is available for each group.
Groups
Group 1
It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 07.10. 09:45 - 11:15 Digital
- Thursday 14.10. 09:45 - 11:15 Digital
- Thursday 21.10. 09:45 - 11:15 Digital
- Thursday 28.10. 09:45 - 11:15 Digital
- Thursday 04.11. 09:45 - 11:15 Digital
- Thursday 18.11. 09:45 - 11:15 Digital
- Thursday 25.11. 09:45 - 11:15 Digital
- Thursday 02.12. 09:45 - 11:15 Digital
- Friday 03.12. 09:45 - 11:15 Digital
- Thursday 09.12. 08:00 - 18:15 Digital
- Thursday 13.01. 09:45 - 11:15 Digital
Group 2
It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.).Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 07.10. 09:45 - 11:15 Digital
- Thursday 14.10. 09:45 - 11:15 Digital
- Thursday 21.10. 09:45 - 11:15 Digital
- Thursday 28.10. 09:45 - 11:15 Digital
- Thursday 04.11. 09:45 - 11:15 Digital
- Thursday 18.11. 09:45 - 11:15 Digital
- Thursday 25.11. 09:45 - 11:15 Digital
- Thursday 02.12. 09:45 - 11:15 Digital
- Friday 03.12. 09:45 - 11:15 Digital
- Friday 10.12. 08:00 - 18:15 Digital
- Thursday 13.01. 09:45 - 11:15 Digital
Information
Aims, contents and method of the course
Assessment and permitted materials
Performance in the course will be assessed as follows:
Team Assignment 35%
Pop-up Quiz 1: 10%
Pop-up Quiz 2: 10%
Final Exam 45%No material other than a dictonary may be used in the pop-up quiz and in the final exam.
Team Assignment 35%
Pop-up Quiz 1: 10%
Pop-up Quiz 2: 10%
Final Exam 45%No material other than a dictonary may be used in the pop-up quiz and in the final exam.
Minimum requirements and assessment criteria
Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.
Examination topics
Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product/service in a particular country. The same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).
Reading list
Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using editions 5, 6 and 7 is also feasible, please check for any differences in chapter numbers and case studies between edition 8 and editions 5, 6 and 7.Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.
Association in the course directory
Last modified: Fr 12.05.2023 00:12
Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's International Competitiveness, International Market Analysis, International Market SelectionThe course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.