040517 KU Special Topics in Marketing: International Marketing Management 1 (MA) (2023S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.02.2023 09:00 to We 22.02.2023 12:00
- Registration is open from Mo 27.02.2023 09:00 to Tu 28.02.2023 12:00
- Deregistration possible until Fr 17.03.2023 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
07.03.
11:30 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
14.03.
11:30 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
21.03.
11:30 - 13:00
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
28.03.
11:30 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
18.04.
11:30 - 13:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
02.05.
11:30 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
09.05.
11:30 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
16.05.
11:30 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Tuesday
06.06.
11:30 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
06.06.
13:15 - 14:45
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
07.06.
15:00 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
07.06.
16:45 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
20.06.
15:00 - 16:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.The course involves a combination of formal lectures, guest lectures, and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters and academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.
Assessment and permitted materials
Performance in the course will be assessed as follows:Team Assignment/Presentation: 35%
Midterm Exam: 20%
Final Exam: 45%No material other than a dictonary may be used in the Midterm and in the Final Exam.
Midterm Exam: 20%
Final Exam: 45%No material other than a dictonary may be used in the Midterm and in the Final Exam.
Minimum requirements and assessment criteria
Both the course and the exam will be held in English. As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5; 50 to 59% - grade 4; 60 to 69% - grade 3; 70 to 79% - grade 2; 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.
Examination topics
Assignment: The group project will involve the preparation and presentation of a Country Market Re-port for a particular product/service in a particular country. The same grade will be awarded to all stu-dents belonging to the same group. Detailed instructions will be provided in the course.Midterm Exam: The Midterm Exam is a single-choice test which will take place on November 9. It will be based on the course material covered by that day. More details will be provided in class.Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles). The final exam takes 45 minutes and comprises single-choice questions.
Reading list
Textbook: The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using earlier editions is also possible, however, please check for any differences in chapter numbers and content.Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.
Association in the course directory
Last modified: Tu 14.03.2023 11:28