040517 KU Special Topics in Marketing: International Marketing Management 1 (MA) (2023W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Continuous assessment of course work

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from Mo 11.09.2023 09:00 to Fr 22.09.2023 12:00
Registration is open from Tu 26.09.2023 09:00 to We 27.09.2023 12:00
Deregistration possible until We 11.10.2023 23:59

Details

max. 50 participants

Language: English

Lecturers

Christina Sichtmann

Classes (iCal) - next class is marked with N

    
    Thursday
    05.10.
    11:30 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    12.10.
    11:30 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    16.11.
    11:30 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    23.11.
    11:30 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    30.11.
    11:30 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    14.12.
    15:00 - 18:15
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    11.01.
    11:30 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    18.01.
    11:30 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Thursday
    25.01.
    11:30 - 13:00
    Hörsaal 14  Oskar-Morgenstern-Platz 1  2.Stock

Information

Aims, contents and method of the course

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

The course involves a combination of formal lectures, guest lectures, and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters and academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Assessment and permitted materials

Performance in the course will be assessed as follows:
Team Assignment/Presentation: 35%
Midterm Exam: 20%
Final Exam: 45%

No material other than a dictonary may be used in the midterm exam and in the final exam.

Minimum requirements and assessment criteria

Both the course and the exam will be held in English. As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5; 50 to 59% - grade 4; 60 to 69% - grade 3; 70 to 79% - grade 2; 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Examination topics

Assignment: The group project will involve the preparation and presentation of a Country Market Report for a particular product/service in a particular country. The same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Midterm Exam: The Midterm Exam is a multiple-choice test which will take place on November 30. It will be based on the course material covered by that day. More details will be provided in class.

Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles). The final exam takes 45 minutes and comprises multiple-choice questions.

Reading list

Textbook: The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using earlier editions is also possible, however, please check for any differences in chapter numbers and content. The relevant chapters will be announced in Moodle.

Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Th 16.11.2023 12:47