Universität Wien

040517 KU Special Topics in Marketing: International Marketing Management 1 (MA) (2024S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 04.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 11.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 18.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 08.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 15.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 22.04. 09:45 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 29.04. 09:45 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 06.05. 09:45 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 27.05. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

This course is aimed in particular at students of the Master's degree in Business Administration who have chosen "Marketing & International Marketing" as a major or minor and at students of the Master's degree in International Business Administration who have chosen "Marketing & International Marketing" in the in-depth phase.
This course is also open to students from other programs as well as guest students who are aiming for a specialization in marketing and who meet the study requirements.
Erasmus students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate at the Secretary’s office (Ms. Judith Ladenstein, judith.ladenstein@univie.ac.at) by March 10, 2024 at the latest.

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

The course involves a combination of formal lectures, guest lectures, and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters and academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

More information here: https://marketing.univie.ac.at/en/teaching/master/courses/

Assessment and permitted materials

Performance in the course will be assessed as follows:

Team Assignment/Presentation: 35%
Midterm Exam: 20%
Final Exam: 45%

No material other than a dictonary may be used in the Midterm and in the Final Exam.

Minimum requirements and assessment criteria

Both the course and the exam will be held in English. As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 bis 49,99% - Note 5, 50 bis 62,99% - Note 4, 63 bis 74,99% - Note 3, 75 bis 86,99% - Note 2, 87 bis 100% - Note 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Examination topics

Assignment: The group project will involve the preparation and presentation of a Country Market Report for a particular product/service in a particular country. The same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Midterm Exam: The Midterm Exam is a single-choice test which will take place on April 15. It will be based on the course material covered by that day. More details will be provided in class.

Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles). The final exam takes 45 minutes and comprises single-choice questions.

Reading list

Textbook: The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using earlier editions is also possible, however, please check for any differences in chapter numbers and content.

Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Tu 27.02.2024 10:25