040535 UK Marketing Instruments A (2021W)
Non-traditional instruments of communication politics
Continuous assessment of course work
Labels
REMOTE
Anmeldung über https://uspace.univie.ac.at/
- positiver Abschluss ABWL Marketing der Kernphase des Bakkalaureats- bzw. Bachelorstudiums.
- Anwesenheit in der ersten Lehrveranstaltungseinheit ist für eine weitere Teilnahme am Kurs zwingend erforderlich!
- positiver Abschluss ABWL Marketing der Kernphase des Bakkalaureats- bzw. Bachelorstudiums.
- Anwesenheit in der ersten Lehrveranstaltungseinheit ist für eine weitere Teilnahme am Kurs zwingend erforderlich!
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.09.2021 09:00 to Th 23.09.2021 12:00
- Deregistration possible until Fr 15.10.2021 23:59
Details
max. 50 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Monday 04.10. 09:45 - 11:15 Digital
- Monday 11.10. 09:45 - 11:15 Digital
- Monday 18.10. 09:45 - 11:15 Digital
- Monday 25.10. 09:45 - 11:15 Digital
- Monday 08.11. 09:45 - 11:15 Digital
- Monday 15.11. 09:45 - 11:15 Digital
- Monday 22.11. 09:45 - 11:15 Digital
- Monday 29.11. 09:45 - 11:15 Digital
- Monday 06.12. 09:45 - 11:15 Digital
- Monday 10.01. 09:45 - 11:15 Digital
- Monday 17.01. 09:45 - 11:15 Digital
- Monday 24.01. 09:45 - 11:15 Digital
Information
Aims, contents and method of the course
The aim of the course is to deepen the students' knowledge of marketing and to give an introduction to various instruments of marketing communication. Non-traditional communication instruments are discussed, which differ from "classic" instruments (classic advertising, PR) because of their individualization and creativity. The basic characteristics, areas of application as well as advantages and disadvantages of different communication instruments are discussed, taking into account real application examples and scientific findings. The course is intended to encourage further engagement with the subject of marketing.Students deepen their theoretical knowledge in a project in small groups and develop a communication concept for a real company. A written elaboration and presentation of the project are graded. The deadline for submitting the written elaboration of the project is 04.01.2022.
Assessment and permitted materials
This course is classified as a “prüfungsimmanente Lehrveranstaltung“ (meaning continuous course assessment), the assessment is based on the following criteria:
- Elaboration (20%) and presentation (20%) of project
- Homework 30 %
- Final Exam 30 %
- Elaboration (20%) and presentation (20%) of project
- Homework 30 %
- Final Exam 30 %
Minimum requirements and assessment criteria
A minimum assessment of 50% is required to pass the course.Attendance is mandatory. Students who are absent more than three times receive a negative assessment. For the presentation of their own project students are required to be present!
Examination topics
Content of the sessions; selected scientific publications, selected chapters from textbooks
Reading list
The literature will be announced during the semester. The literature covers current scientific publications as well as chapters from textbooks.
Association in the course directory
Last modified: Fr 12.05.2023 00:12