040578 SE Seminar Marketing (MA) (2022S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 07.02.2022 09:00 to Mo 21.02.2022 23:59
- Registration is open from Th 24.02.2022 09:00 to Fr 25.02.2022 23:59
- Deregistration possible until Mo 14.03.2022 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
This course is targeted at students of the Major Marketing and International Marketing. Successful completion of the Marktforschung 2 or International Marketing Research 2 is required. The seminar will be held in English.
- Tuesday 15.03. 09:45 - 13:00 Digital
- Wednesday 06.04. 11:45 - 15:45 Digital
- Thursday 07.04. 15:00 - 19:00 Digital
- Wednesday 01.06. 09:00 - 17:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 02.06. 09:00 - 17:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
The final grade consists of three components:
Class participation 10%
Group presentation 40%
Final report 50%Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate if the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Class participation 10%
Group presentation 40%
Final report 50%Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate if the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Minimum requirements and assessment criteria
Students achieving less than 50% will fail the course and need to retake the course. Attendance in the first class is required. Class attendance is expected throughout the seminar.1 ≥ 88% (44 points)
2 ≥ 75% (38 points)
3 ≥ 63% (32 points)
4 ≥ 50% (25 points)
2 ≥ 75% (38 points)
3 ≥ 63% (32 points)
4 ≥ 50% (25 points)
Examination topics
Performance will be assessed based on the seminar paper (group report), the group presentation, and class participation (individual).
Reading list
To be announced.
Association in the course directory
Last modified: Th 11.05.2023 11:27
• Familiarize students with emerging topics within the broader field of marketing.
• Improve students’ understanding of scientific work and increase their ability to synthesize relevant findings.
• Increase students’ analytical skills and their ability to link conceptual / theoretical knowledge to practical implications.
• Improve students’ academic writing skills, as well as their communications and presentation skills.Please find more information on the homepage: https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/