Universität Wien

040621 SE IM: International Market Entry Decision (SE) (2014W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Windsperger , Moodle
2 Jell-Ojobor , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

International Strategy and Organization - International Market Entry Decision

max. 24 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 10.10. 14:30 - 16:00 Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 27.11. 09:45 - 18:15 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 28.11. 09:45 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Saturday 29.11. 09:45 - 13:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock

Group 2

International Strategy and Organization - International Market Entry Decision
Die Lehrzeiten folgen!

max. 24 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 15.10. 09:45 - 11:45 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 12.01. 09:45 - 20:00 Studierzone
  • Tuesday 13.01. 09:45 - 16:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 13.01. 16:45 - 20:00 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions as well as market entry of SMEs and start-ups. This module will consist of seminar presentations.

Assessment and permitted materials

Minimum requirements and assessment criteria

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

Examination topics

Reading list

Association in the course directory

Last modified: Mo 07.09.2020 15:29