040621 SE IM: International Market Entry Decision (SE) (2014W)
Continuous assessment of course work
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Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 15.09.2014 09:00 to We 24.09.2014 14:00
- Deregistration possible until Tu 14.10.2014 23:59
Registration information is available for each group.
Groups
Group 1
International Strategy and Organization - International Market Entry Decision
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Friday
10.10.
14:30 - 16:00
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
27.11.
09:45 - 18:15
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
28.11.
09:45 - 20:00
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Saturday
29.11.
09:45 - 13:00
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Group 2
International Strategy and Organization - International Market Entry Decision
Die Lehrzeiten folgen!
Die Lehrzeiten folgen!
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
15.10.
09:45 - 11:45
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Monday
12.01.
09:45 - 20:00
Studierzone
Tuesday
13.01.
09:45 - 16:45
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
13.01.
16:45 - 20:00
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions as well as market entry of SMEs and start-ups. This module will consist of seminar presentations.
Assessment and permitted materials
Minimum requirements and assessment criteria
The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.
Examination topics
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:29