040621 SE IM: International Market Entry Decision (SE) (2015W)
Continuous assessment of course work
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Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 14.09.2015 09:00 to Th 24.09.2015 14:00
- Deregistration possible until We 14.10.2015 23:59
Registration information is available for each group.
Groups
Group 1
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Friday 09.10. 11:30 - 13:00 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Thursday 07.01. 09:45 - 13:00 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
- Thursday 07.01. 13:15 - 14:45 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 07.01. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 07.01. 16:45 - 18:15 Studierzone
- Friday 08.01. 09:45 - 18:15 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
- Saturday 09.01. 09:45 - 18:15 Studierzone
Aims, contents and method of the course
The seminar gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.
Group 2
International Strategy and Organization - International Market Entry Decision
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Die Lehrzeiten folgen!
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 05.11. 11:30 - 13:00 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 10.12. 15:00 - 16:30 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 10.12. 16:45 - 18:15 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 14.01. 09:45 - 13:00 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
- Thursday 14.01. 13:15 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Friday 15.01. 09:45 - 14:45 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
- Thursday 21.01. 09:45 - 13:00 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
- Thursday 21.01. 13:15 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Friday 22.01. 09:45 - 14:45 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Aims, contents and method of the course
This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions as well as market entry of SMEs and start-ups. This module will consist of seminar presentations.
Information
Assessment and permitted materials
Evaluation
The requirements are the following: Each student has to write and present a research paper.GUIDELINES
Here are some rules for the structure of the paper:
The heart of your paper should be
(1) to summarize and criticize the literature and
(2) to discuss the practical consequences of the research results for international management.The final scores shall be calculated as follows;
Seminar paper 60 %
Seminar Presentation 20%
Participation in Public Lectures
and Class participation 20 %
The requirements are the following: Each student has to write and present a research paper.GUIDELINES
Here are some rules for the structure of the paper:
The heart of your paper should be
(1) to summarize and criticize the literature and
(2) to discuss the practical consequences of the research results for international management.The final scores shall be calculated as follows;
Seminar paper 60 %
Seminar Presentation 20%
Participation in Public Lectures
and Class participation 20 %
Minimum requirements and assessment criteria
The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.
Examination topics
1. Research paper presentation
2. Public lectures – (http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
2. Public lectures – (http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
Reading list
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.
Association in the course directory
Last modified: Mo 07.09.2020 15:29