Universität Wien FIND

Due to the COVID-19 pandemic, changes to courses and exams may be necessary at short notice (e.g. cancellation of on-site teaching and conversion to online exams). Register for courses/exams via u:space, find out about the current status on u:find and on the moodle learning platform. NOTE: Courses where at least one unit is on-site are currently marked "on-site" in u:find.

Further information about on-site teaching and access tests can be found at https://studieren.univie.ac.at/en/info.

040621 SE IM: International Market Entry Decision (SE) (2016W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).


max. 24 participants
Language: English


Classes (iCal) - next class is marked with N

Friday 07.10. 09:45 - 11:15 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock (Kickoff Class)
Thursday 01.12. 13:15 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday 02.12. 09:45 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Saturday 03.12. 09:45 - 14:45 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 13.12. 13:15 - 14:45 Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock


Aims, contents and method of the course

The seminar gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Assessment and permitted materials

The requirements are the following: Each student has to write and present a research paper.

Here are some rules for the structure of the paper:
The heart of your paper should be
(1) to summarize and criticize the literature and
(2) to discuss the practical consequences of the research results for international management.

The final scores shall be calculated as follows;
Seminar paper 60 %
Seminar Presentation 20%
Participation in Public Lectures
and Class participation 20 %

Minimum requirements and assessment criteria

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

Examination topics

1. Research paper presentation
2. Public lectures – (http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Reading list

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Association in the course directory

Last modified: Mo 07.09.2020 15:29