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040621 SE IM: International Market Entry Decision (SE) (2016W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Registration/Deregistration

Details

max. 24 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Friday 07.10. 09:45 - 11:15 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock (Kickoff Class)
Thursday 01.12. 13:15 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday 02.12. 09:45 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Saturday 03.12. 09:45 - 14:45 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 13.12. 13:15 - 14:45 Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The seminar gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Assessment and permitted materials

Evaluation
The requirements are the following: Each student has to write and present a research paper.

GUIDELINES
Here are some rules for the structure of the paper:
The heart of your paper should be
(1) to summarize and criticize the literature and
(2) to discuss the practical consequences of the research results for international management.

The final scores shall be calculated as follows;
Seminar paper 60 %
Seminar Presentation 20%
Participation in Public Lectures
and Class participation 20 %

Minimum requirements and assessment criteria

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

Examination topics

1. Research paper presentation
2. Public lectures – (http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Reading list

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Association in the course directory

Last modified: Mo 07.09.2020 15:29