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040690 FK KFK PÖ: High-Profile Employees, Spin-Offs and Entrepreneurship (2008W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Wednesday 01.10. 14:00 - 16:00 Hörsaal 11
Wednesday 08.10. 14:00 - 16:00 Hörsaal 11
Wednesday 15.10. 14:00 - 16:00 Hörsaal 11
Wednesday 22.10. 14:00 - 16:00 Hörsaal 11
Wednesday 29.10. 14:00 - 16:00 Hörsaal 11
Wednesday 05.11. 14:00 - 16:00 Hörsaal 11
Wednesday 12.11. 14:00 - 16:00 Hörsaal 11
Wednesday 19.11. 14:00 - 16:00 Hörsaal 11
Wednesday 26.11. 14:00 - 16:00 Hörsaal 11
Wednesday 03.12. 14:00 - 16:00 Hörsaal 11
Wednesday 10.12. 14:00 - 16:00 Hörsaal 11
Wednesday 17.12. 14:00 - 16:00 Hörsaal 11
Wednesday 07.01. 14:00 - 16:00 Hörsaal 11
Wednesday 14.01. 14:00 - 16:00 Hörsaal 11
Wednesday 21.01. 14:00 - 16:00 Hörsaal 11
Wednesday 28.01. 14:00 - 16:00 Hörsaal 11

Information

Aims, contents and method of the course

Course Overview
1. Introductory Meeting

2. Fundamentals of Entrepreneurship
- What is Entrepreneurship and what do Entrepreneurs do?
- Risk and Entrepreneurial Opportunities - Where does entrepreneurship come from?

3. Discovering Opportunities and Strategic Risk Taking
- Stages of the entrepreneurial process
- How to recognize and develop business ideas
- How can value be created and captured?

4. Becoming an Entrepreneur
- Who is becoming an entrepreneur - Lazear Model, Behavioral Theories
- What are the factors impacting the decision to become an entrepreneur
- Does it pay off to become self-employed? - Returns to entrepreneurship.

5. Building the founder team
- What are the team characteristics?
- How to build your team? - Team Production
- What other ties might matter when founding a firm?- Basics of Social Networks

6. Start-Up Types and Franchising
- What different types of Start-Ups exist?
- How does franchising work?
- What are the challengers of franchising for the entrepreneur (and the franchising firm)

7. Corporate Entrepreneurship and Spin-Offs
- How can entrepreneurship be fostered inside firms?
- How can corporate entrepreneurship be formally organized - Spin-Offs
- What are the limits to corporate innovations and entrepreneurship? - Acquisitions

8. The Business Plan
- What components does the business plan comprise?
- Understand the role of intellectual property rights and patents. How might the business idea and/or technology be safeguarded against competitors to ensure value appropriation?
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9. Financial Analysis of Business Ideas
- Value Drivers and Financial Ratios - Difference between Cash Flow and Profit
- Understand and evaluate the basics of strategies for new ventures and/or technologies

10. Entrepreneurial Financing
- What types of financing are available?
- Where to obtain financing from? - Venture Capital, Business Angels, Bank financing
- What are the advantages and disadvantages with each financing alternative?

11. Questions and Answers: Case Study Analysis Facebook

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

The course comprises theoretical insights into the entrepreneurial issues at hand and combines these with practical applications. Hence, a case study (Facebook) will complement the course work and students will work in groups on this case assignment throughout the sessions.

Reading list

William Bygrave and Andrew Zacharakis: Entrepreneurship. John Wiley & Sons, 2007.

Jeffry Timmons and Steve Spinelli: New Venture Creation, McGraw - Hill, 2003

Association in the course directory

Last modified: Mo 07.09.2020 15:29