040690 FK KFK ORPE/PÖ: High-Profile Employees, Spin-Offs and Entrepreneurship (2011W)

This course is intended to equip students with a basic understanding of the entrepreneurial process and respective managerial challenges. It analyzes the environments of entrepreneurship from types of opportunities, to how decisions are made depending on the opportunities pursued. We will focus on the unique challenges involved in founding and managing entrepreneurial ventures, regardless of whether these are start-ups, small early stage entrepreneurial firms, or larger well-established companies. Moreover, we address the analytical and administrative domains of entrepreneurial and managerial behaviour. This should provide a solid foundation in the fundamentals of entrepreneurship for students involved in managing innovations and/or new technologies or planning to run an entrepreneurial venture at some point in their careers. The course comprises theoretical insights into the entrepreneurial issues at hand and combines these with practical applications. Hence, case studies will complement the course work and students will work in groups on assignments that involve real-life case applications.

The course will take place in part in conjunction with the Interactive Media Systems Group
situated at the Institute for Software Technology and Interactive Systems at the Vienna University of Technology. Two sessions will take place at the Vienna University of Technology. Attendance to both sessions is mandatory as the technology presentation is central to the group project in this course.

Tentative Course Schedule

13.10.2011

8:00 10:00 Introductory Meeting (Hörsaal 7)

12:00 14:00 Fundamentals of Entrepreneurship (Seminarraum 1)

14.10.2011

8:00 10:00 Entrepreneurial Founding Processes (Hörsaal 9)

12:00 14:00 Understanding Business Opportunities (Hörsaal 8)

27.10.2011

8:00 10:00 Developing Business Models (Hörsaal 7)

12:00 14:00 IceDelights Case Discussion (Seminarrum 3)

28.10.2011

9:00 12:00 Introduction of Technologies for Group Project

Dipl. Inf. Annette Mossel, Vienna University of Technology, Favoritenstrasse 9-11. Seminar Room 188/2, A-1040 Vienna, Austria
http://www.wegweiser.ac.at/tuwien/hoersaal/1882.html

10.11.2011

9:00 12:00 Question & Answer Session for Technology Group Project

Dipl. Inf. Annette Mossel, Vienna University of Technology, Favoritenstrasse 9-11. Seminar Room 188/2, A-1040 Vienna, Austria
http://www.wegweiser.ac.at/tuwien/hoersaal/1882.html

11.11.2011

14:00 18:00 Presentation and Discussion of Red Lobster Case and subsequent Discussion of Positioning and Pricing Strategies (Hörsaal 4)

27.1.2012

10:00 18:00 Final Technology Project Presentation (Hörsaal 6)