040824 VK EC GCM: Market Entry Strategies (VK) (2011W)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 05.09.2011 09:00 to We 21.09.2011 17:00
- Registration is open from Tu 27.09.2011 09:00 to Fr 14.10.2011 23:59
- Deregistration possible until Fr 14.10.2011 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 06.10. 11:00 - 15:00 Hörsaal 8
- Friday 07.10. 10:00 - 14:00 Hörsaal 5
- Thursday 13.10. 11:00 - 15:00 Hörsaal 8
- Thursday 20.10. 11:00 - 15:00 Hörsaal 8
- Friday 21.10. 10:00 - 14:00 Hörsaal 5
- Thursday 27.10. 11:00 - 15:00 Hörsaal 8
Information
Aims, contents and method of the course
This module is concerned with the market entry decision of firms. It consists of two parts: (a) Theories of the existence and market entry modes of the firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions.
Assessment and permitted materials
Minimum requirements and assessment criteria
Examination topics
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:29