040824 VK EC GCM: Market Entry Strategies (VK) (2012W)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Th 06.09.2012 09:00 to Th 20.09.2012 14:00
- Registration is open from We 26.09.2012 10:00 to Th 27.09.2012 17:00
- Deregistration possible until Su 14.10.2012 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Friday 19.10. 12:00 - 19:05 Hörsaal 8
- Monday 22.10. 10:00 - 12:00 Hörsaal 11
- Monday 22.10. 12:00 - 14:00 Hörsaal 9
- Monday 22.10. 14:00 - 16:00 Hörsaal 8
- Tuesday 23.10. 13:00 - 16:00 Hörsaal 11
- Tuesday 23.10. 16:00 - 18:00 Hörsaal 9
- Wednesday 24.10. 16:00 - 20:00 Hörsaal 11
- Thursday 25.10. 09:00 - 13:00 Hörsaal 6
- Saturday 27.10. 09:00 - 16:00 Hörsaal 11
- Monday 28.01. 14:00 - 16:00 Hörsaal 8
Information
Aims, contents and method of the course
This module is concerned with the market entry decision of firms. It consists of two parts: (a) Theories of the existence and market entry modes of the firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions.
Assessment and permitted materials
Minimum requirements and assessment criteria
Examination topics
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:29