Universität Wien

040824 VK EC GCM: Market Entry Strategies (VK) (2015S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 60 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 09.03. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Saturday 21.03. 09:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 23.03. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 23.03. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 23.03. 15:00 - 16:30 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 23.03. 16:45 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 24.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 24.03. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 24.03. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 24.03. 16:45 - 18:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

: This undergraduate module focuses on the market entry decision of firms. It gives an overview of the factors influencing market entry decision and market entry modes of the firm. It consists of two parts:
1. Lectures on:
i. Initiation of internationalization
ii. Theories of internationalization
iii. Development of firm’s international competitiveness
iv. Market research for entry decisions
v. Political and economic environment
vi. Socio-cultural environment
vii. International market selection
viii. Choice of entry mode
ix. Export modes (direct and indirect export)
x. Non-equity contractual entry modes (licensing, franchising, management contracts, strategic alliances)
xi. Equity entry modes/foreign direct investment (joint ventures, wholly owned subsidiaries, greenfield operations and acquisitions)
2. Application of theoretical concepts in different industries and contexts by analysis of real-world examples (case studies).

Assessment and permitted materials

Minimum requirements and assessment criteria

The objective of this course is to familiarize students with a broad range of theoretical and practical perspectives on market entry strategies of multinational firms.

Examination topics

Reading list

Association in the course directory

Last modified: Mo 07.09.2020 15:29