040824 VK EC GCM: Market Entry Strategies (VK) (2016W)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 12.09.2016 09:00 to Th 22.09.2016 14:00
- Deregistration possible until Fr 14.10.2016 14:00
Details
max. 60 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
04.10.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
11.10.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
18.10.
15:00 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
08.11.
15:00 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
15.11.
15:00 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
22.11.
15:00 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
29.11.
15:00 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
29.11.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
13.12.
15:00 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
13.12.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
10.01.
15:00 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
17.01.
15:00 - 16:30
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
This module is concerned with the market entry decision of firms. It consists of two parts: (a) Theories of the existence and market entry modes of the firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions.
Assessment and permitted materials
Minimum requirements and assessment criteria
Examination topics
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:29