040824 VK EC GCM: Market Entry Strategies (VK) (2017S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from We 15.02.2017 09:00 to We 22.02.2017 12:00
- Deregistration possible until Tu 14.03.2017 23:59
Details
max. 60 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
07.03.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
14.03.
16:45 - 18:15
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
21.03.
15:00 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
28.03.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
04.04.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
25.04.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
25.04.
16:45 - 18:15
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
02.05.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
09.05.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
09.05.
16:45 - 18:15
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
16.05.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
23.05.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
23.05.
16:45 - 18:15
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
30.05.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
13.06.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
13.06.
16:45 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
20.06.
16:45 - 18:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
Assessment and permitted materials
Minimum requirements and assessment criteria
The objective of this course is to familiarize students with a broad range of theoretical and practical perspectives on market entry strategies of multinational firms.
Examination topics
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:29
1. Lectures on:
i. Initiation of internationalization
ii. Theories of internationalization
iii. Development of firms international competitiveness
iv. Market research for entry decisions
v. Political and economic environment
vi. Socio-cultural environment
vii. International market selection
viii. Choice of entry mode
ix. Export modes (direct and indirect export)
x. Non-equity contractual entry modes (licensing, franchising, management contracts, strategic alliances)
xi. Equity entry modes/foreign direct investment (joint ventures, wholly owned subsidiaries, greenfield operations and acquisitions)
2. Application of theoretical concepts in different industries and contexts by analysis of real-world examples (case studies).