040824 VK EC GCM: Market Entry Strategies (VK) (2021S)
European Dimension
Continuous assessment of course work
Labels
REMOTE
service email address: opim.bda@univie.ac.at
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Th 11.02.2021 09:00 to Mo 22.02.2021 12:00
- Deregistration possible until We 31.03.2021 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Attendance of the first webinar on 1.03.2021 is mandatory.
- Monday 01.03. 15:00 - 16:30 Digital
- Monday 08.03. 15:00 - 18:15 Digital
- Monday 15.03. 15:00 - 18:15 Digital
- Monday 22.03. 15:00 - 18:15 Digital
- Monday 12.04. 15:00 - 18:15 Digital
- Monday 19.04. 15:00 - 18:15 Digital
- Monday 26.04. 15:00 - 18:15 Digital
- Monday 10.05. 15:00 - 18:15 Digital
- Monday 17.05. 15:00 - 18:15 Digital
- Monday 14.06. 15:00 - 18:15 Digital
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Monday
21.06.
15:00 - 16:30
Digital
Hybride Lehre
Information
Aims, contents and method of the course
Assessment and permitted materials
The course is delivered primarily through online lectures and online team-based presentations.
Each student is strongly encouraged to participate in online discussions. Attendance is registered via an online tool and the participation is evaluated through the public chat function in the webinar tool. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.
Each student is strongly encouraged to participate in online discussions. Attendance is registered via an online tool and the participation is evaluated through the public chat function in the webinar tool. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.
Minimum requirements and assessment criteria
15% - Participation in in-class sessions and webinars
25% - Home Assignments
30% - Case Study
30% - Final Exam
The webinars are always organised at the times scheduled for the regular classes. The attendance and participation in the webinars are mandatory and evaluated via the tools integrated in Moodle.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.The requirements for the assignments are going to be discussed in detail during the first session.
25% - Home Assignments
30% - Case Study
30% - Final Exam
The webinars are always organised at the times scheduled for the regular classes. The attendance and participation in the webinars are mandatory and evaluated via the tools integrated in Moodle.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.The requirements for the assignments are going to be discussed in detail during the first session.
Examination topics
Reading list
Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
Association in the course directory
Last modified: Fr 12.05.2023 00:13
The theoretical foundation and the empirical applications of the following market entry modes are discussed within the course: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments,
greenfield investments, etc.) as well as mergers & acquisitions.For this specific course this theoretical frame is complimented by the strong orientation towards the policies and practices implemented by the companies in the EU.
Thus, we will discuss the most pressing issues faced by international firms in the EU, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments in encountered by the European firms in the process of their regional and global expansion.
As a result, by the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the European firms in terms of which country / region, when and how they should enter in order to build and utilise their competitive advantage.