Universität Wien

040824 VK EC GCM: Market Entry Strategies (VK) (2023W)

European Dimension

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

service email address: opim.bda@univie.ac.at
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 33 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Please remember that the attendance of the first session is mandatory.

  • Tuesday 10.10. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock (Kickoff Class)
  • Tuesday 17.10. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 24.10. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 07.11. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 14.11. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
  • Tuesday 21.11. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
  • Tuesday 28.11. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 05.12. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 12.12. 15:00 - 18:15 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 09.01. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 16.01. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The course in its current form was initiated under the support of the European Jean Monnet Program within the framework of the Jean Monnet Module "International Business - Strategies for Integrated Europe" (620581-EPP-1-2020-1-AT-EPPJMO-MODULE).

The course is concerned with the market entry decision of firms. In particular, such fundamental questions as where, when, and how to enter a foreign market become the focal points in the theoretical discussion.
The theoretical foundation and the empirical applications of the following market entry modes are discussed within the course: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments,
greenfield investments, etc.) as well as mergers & acquisitions.

For this specific course this theoretical frame is complimented by the strong orientation towards the policies and practices implemented by the companies in the EU.
Thus, we will discuss the most pressing issues faced by international firms in the EU, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments in encountered by the European firms in the process of their regional and global expansion.
As a result, by the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the European firms in terms of which country / region, when and how they should enter in order to build and utilise their competitive advantage.

Assessment and permitted materials

The course is delivered primarily through the lectures and includes a team-work based assignment.
Each student is strongly encouraged to participate in the discussions. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.

Minimum requirements and assessment criteria

15% - Participation in in-class sessions and webinars
15% - In-class Assignments
35% - Team Project
35% - Final Exam
The requirements for the assignments are going to be discussed in detail during the first session.
Attendance of at least 75 percent of the classes is mandatory.

Please keep in mind, that the use of AI tools (e.g. ChatGPT) for the production of the course-related content is only permitted if and when it is explicitly requested by the lecturer.

Examination topics

All topics discussed in the course.

Reading list

Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.

Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.

Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.

Association in the course directory

Last modified: Mo 23.10.2023 10:47