040882 KU International Marketing Simulation (MA) (2019W)
- Registration is open from Mo 16.09.2019 09:00 to Mo 23.09.2019 12:00
- Registration is open from Th 26.09.2019 09:00 to Fr 27.09.2019 12:00
- Deregistration possible until Su 13.10.2019 23:59
Classes (iCal) - next class is marked with N
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Aims, contents and method of the course
Assessment and permitted materials
Self Reflection Report 20%Team grades:
Overall Performance in Simulation 10%
Country Attractiveness Report 10%
Poster presentation on Marketing plan 20%
Final group work 20%The simulation game is played in groups of about 3-4 students. Preparation of the country attractiveness report, poster presentation, presentation, and final group work are done with the respective groups. (further details will be given in the Introduction/Vorbesprechung session!).NOTE: We will conduct a peer rating to minimize team free-riding. For this peer rating, each team member will evaluate the performance of all other team members. If a student receives a consistently low group evaluation this will be negatively reflected in his/her team grade. The opposite can also occur, i.e., excellence will be rewarded as well.
Minimum requirements and assessment criteria
McDonald M. and Wilson, H. (2016), Marketing Plans, 8th edition, John Wiley & Sohns (ISBN-13: 978-1119217138).Doole, I., Lowe, R. and Kenyon, A. (2016), International Marketing Strategy, 7th edition, London, Cengage Learning EMEA (ISBN-13: 978-1473723702).Hollensen, S. (2016), Global Marketing, 7th edition, London, Prentice Hall / Pearson Education Limited (ISBN-13: 978-1292100111).Kotabe, M. and Helsen, K. (2014), Global Marketing Management, 6th edition, NJ, John Wiley and Sons (ISBN-13: 978-1118466483).