040921 VK IM: International Market Entry Decision (2010S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 08.02.2010 06:00 to Th 18.02.2010 16:00
- Registration is open from We 24.02.2010 13:00 to Fr 26.02.2010 16:00
- Deregistration possible until Su 14.03.2010 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Friday 12.03. 09:00 - 10:30 Hörsaal 7
- Friday 19.03. 09:00 - 14:00 Hörsaal 11
- Friday 26.03. 09:00 - 14:00 Hörsaal 11
- Friday 16.04. 09:00 - 14:00 Hörsaal 11
- Friday 23.04. 09:00 - 14:00 Hörsaal 11
- Friday 30.04. 09:00 - 14:00 Hörsaal 11
- Friday 07.05. 09:00 - 14:00 Hörsaal 11
- Friday 21.05. 09:00 - 14:00 Hörsaal 11
- Friday 28.05. 09:00 - 14:00 Hörsaal 8
- Friday 04.06. 09:00 - 14:00 Hörsaal 11
Information
Aims, contents and method of the course
This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of the existence and market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions.Further information under: http://im.univie.ac.at; siehe unter 'Josef Windsperger - Lehrveranstaltungen'
Assessment and permitted materials
Minimum requirements and assessment criteria
Examination topics
This module will consist of lectures, literature discussion and presentations
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:29