Universität Wien FIND
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040921 VK IM: International Market Entry Decision (2010S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Friday 12.03. 09:00 - 10:30 Hörsaal 7
Friday 19.03. 09:00 - 14:00 Hörsaal 11
Friday 26.03. 09:00 - 14:00 Hörsaal 11
Friday 16.04. 09:00 - 14:00 Hörsaal 11
Friday 23.04. 09:00 - 14:00 Hörsaal 11
Friday 30.04. 09:00 - 14:00 Hörsaal 11
Friday 07.05. 09:00 - 14:00 Hörsaal 11
Friday 21.05. 09:00 - 14:00 Hörsaal 11
Friday 28.05. 09:00 - 14:00 Hörsaal 8
Friday 04.06. 09:00 - 14:00 Hörsaal 11

Information

Aims, contents and method of the course

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of the existence and market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions.

Further information under: http://im.univie.ac.at; siehe unter 'Josef Windsperger - Lehrveranstaltungen'

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

This module will consist of lectures, literature discussion and presentations

Reading list


Association in the course directory

Last modified: Fr 31.08.2018 08:48