040921 VK IM: International Market Entry Decision (2012S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Th 09.02.2012 09:00 to Mo 20.02.2012 17:00
- Registration is open from Mo 27.02.2012 09:00 to Tu 28.02.2012 17:00
- Deregistration possible until We 14.03.2012 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Friday 16.03. 14:00 - 15:00 Hörsaal 11
- Thursday 03.05. 16:00 - 20:00 Hörsaal 11
- Friday 04.05. 16:00 - 20:00 Hörsaal 4
- Saturday 05.05. 09:00 - 14:00 Hörsaal 11
- Friday 11.05. 16:00 - 20:00 Hörsaal 4
- Saturday 12.05. 09:00 - 14:00 Hörsaal 11
- Friday 29.06. 14:00 - 16:00 Hörsaal 11
Information
Aims, contents and method of the course
This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of the existence and market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions.Further information under: http://im.univie.ac.at; siehe unter 'Josef Windsperger - Lehrveranstaltungen'
Assessment and permitted materials
Minimum requirements and assessment criteria
Examination topics
This module will consist of lectures, literature discussion and presentations
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:29