Universität Wien

040921 VK IM: International Market Entry Decision (2014S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

2.Prüfungstermin: MO 29.09.2014 16.00-18.00 Ort: Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

  • Friday 14.03. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 21.03. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 28.03. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 04.04. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 11.04. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 02.05. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 16.05. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 30.05. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 06.06. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 13.06. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 17.06. 16:00 - 18:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 20.06. 10:00 - 14:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions as well as market entry of SMEs and start-ups. This module will consist of seminar presentations.

Goals
The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

This module will consist of lectures, literature discussion and presentations

Reading list

Association in the course directory

Last modified: Mo 07.09.2020 15:29