040921 VK IM: International Market Entry Decision (2015S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Continuous assessment of course work

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from Mo 16.02.2015 09:00 to Tu 24.02.2015 14:00
Deregistration possible until Sa 14.03.2015 23:59

Details

max. 50 participants

Language: English

Lecturers

Josef Windsperger

Classes (iCal) - next class is marked with N

Friday 06.03. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock (Kickoff Class)
Friday 13.03. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 20.03. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 27.03. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 17.04. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 24.04. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 08.05. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 22.05. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 29.05. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 05.06. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 12.06. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 19.06. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 26.06. 08:00 - 09:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Friday 26.06. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions as well as market entry of SMEs and start-ups. This module will consist of seminar presentations.

Goals
The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

This module will consist of lectures, literature discussion and presentations

Reading list

Association in the course directory

1.10. International Market Entry Decision

4.02. International Business Administration ➡ D. Master Degree Programme International Business Administration (A 066 914): Curriculum 2006

Last modified: Mo 07.09.2020 15:29