Universität Wien

040921 KU International Market Entry (MA) (2017S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Organization of the Course
1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
2. Literature discussion
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 70 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

FR 09.06.2017 09:45-13:00 BIG Hörsaal im Tiefparterre, Hauptgebäude der Universität, Universitätsring 1

  • Friday 10.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 31.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 31.03. 11:30 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 07.04. 09:45 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 28.04. 09:45 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 05.05. 09:45 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 12.05. 09:45 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 19.05. 09:45 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 26.05. 09:45 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 02.06. 09:45 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 02.06. 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 16.06. 09:45 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 23.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 23.06. 11:30 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 30.06. 09:45 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 25.09. 16:45 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and Market Exit Decision
(13) Market Exit Decision

Assessment and permitted materials

Evaluation - Total points (100)
a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must include:
1. Summary of the author's arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. Active participation in the class and the public lectures (20).
MINIMUM attendance: 75 %
c. Exam (50) – minimum 40 %!

Bonuspoints: 15 for Case Study Presentation

Minimum requirements and assessment criteria

Examination topics

This module will consist of lectures, literature discussion and presentations

Reading list

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Association in the course directory

Last modified: Mo 07.09.2020 15:29