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040921 KU International Market Entry (MA) (2019W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Jell-Ojobor , Moodle
2 Windsperger , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).
Registration information is available for each group.

Groups

Group 1

service email address: opim.bda@univie.ac.at

Organization of the Course

1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

2. Literature discussion

max. 70 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Thursday 31.10. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 05.12. 13:15 - 14:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 05.12. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 12.12. 13:15 - 14:45 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Thursday 12.12. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 12.12. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 17.12. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 17.12. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 09.01. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 09.01. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 16.01. 13:15 - 14:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 16.01. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 23.01. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 23.01. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 30.01. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 30.01. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Aims, contents and method of the course

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies of the multinational firm.
It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content:
1. Theories of Market Entry: Contingency Perspective, Transaction Cost Theory, Institutional Theory, Resource-based Theory
2. Culture, Strategy and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Assessment and permitted materials

a. 4 individual summaries from 4 different topics (20%). The relevant articles are published on the eLearning platform: MOODLE. MINIMUM summaries: 4.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).

b. One group presentation in class (20%). Powerpoint. 20 minutes. MINIMUM presentation: 1.

c. Active participation in class (10%). MINIMUM attendance: 75 %

d. Exam (50%); minimum 50 %!

Bonus points:
10 bonus points for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Reading list

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Group 2

Organization of the Course

1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

2. Literature discussion

max. 70 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Monday 11.11. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 18.11. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 02.12. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 09.12. 15:00 - 18:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 16.12. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 08.01. 17:30 - 20:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday 13.01. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday 20.01. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday 27.01. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Aims, contents and method of the course

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies, market entry in emerging economies as well as market entry strategies in digital economy.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and Emerging Market
(13) Market Entry in Digital Economy

Assessment and permitted materials

Evaluation - Total points (100)

a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must have the following structure:
1. Summary of the authors arguments (1-2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).

b. Active participation in the class (10).
MINIMUM attendance: 75 %
c. Exam (60); minimum 50 %!

Bonuspoints:
a. 10 for Case Study Presentation
b. 10 for participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Reading list

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2018), Foreign Operation Method. 2nd edition.

Information

Minimum requirements and assessment criteria

- Paper writing and presentation: 40 %
- Participation in Public Lectures: 10 bonus points
- Class participation: 10 %
- Written exam: 50 %
- Pass mark for positive evaluation: > 50 %

Examination topics

This module will consist of lectures, literature discussion and presentations

Association in the course directory

Last modified: Mo 07.09.2020 15:20