Universität Wien

040921 KU International Market Entry (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
REMOTE

Summary

1 Hajdini , Moodle
2 Jell-Ojobor , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

service email address: opim.bda@univie.ac.at

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 01.03. 15:00 - 16:30 Digital
  • Wednesday 03.03. 16:45 - 20:00 Digital
  • Friday 05.03. 16:45 - 20:00 Digital
  • Monday 08.03. 16:45 - 20:00 Digital
  • Wednesday 10.03. 16:45 - 20:00 Digital
  • Monday 15.03. 16:45 - 20:00 Digital
  • Wednesday 17.03. 16:45 - 20:00 Digital
  • Monday 19.04. 16:45 - 20:00 Digital

Aims, contents and method of the course

COURSE OBJECTIVE
The objective of this course is to familiarize students with a broad range of theoretical and practical perspectives on market entryand operationmodesof SMEs and MNCs. The course aims to familiarize students with various different foreign operation methods and their empirical applications. It givesa detailed explanation of each entry and operation mode (for example, franchising, licensing, exporting, alliances,outsourcing, joint venturing, mergers & acquisitions,greenfield investments etc.)as well as the main factors that influence firmforeign operation modes(e.g. cultural, industrial, institutional and strategicfactors).

METHOD OF INSTRUCTIONThe course will be given primarily through lecture and classpresentation of different cases. Each student is strongly encouraged to participate in class discussions. Classroom participation is an importantpart of evaluation. Generally, an analysis of the readings will be used to guide our discussion, but the format will be free-flowing and may vary considerably.A suggestion to read the assigned material from the referencedbooks and articles, and to express opinions, comments, and insights relative to the discussion topic is to be made.

COURSE COMPONENTS There will betwoarticlepresentationsforeachteam and a finalexam. The material is provided on moodle for article summary presentations. The reading of book chapters for exam preparationis essential.

Assessment and permitted materials

Presentationof Two Article Summaries30%
Class Attendance10%
Final Exam 60%

Bonuspoints:
10 for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Minimum requirements and assessment criteria

• The minimum requirement for a passing grade is 50%.
• 80% of attendance is required.

0%-49%: nicht genügend
50%-62%: genügend
63%-74%: befriedigend
75%-87%: gut
88%-100%: sehr gut

Examination topics

Peng (2014): Chapter 5
Welch et al. 2018: Chapters 3
Welch et al. 2018: Chapters 4, 8
Welch et al. 2018: Chapters 9,10
Deresky et al. 2017: Chapters 3,4,5
Peng (2014): Capters 1,2,8

Reading list

Welch, L. S., Benito, G. R., & Petersen, B. (2018). Foreign operation methods: Theory, analysis, strategy. Second Edition, Edward Elgar Publishing.

2.Peng, M. (2014). Global Strategic Management. ThirdEdition,South-Western College Pub.

3.Deresky, H. (2017). International Management: Managing Across Borders and Cultures, Text and Cases. EighthEdition, Pearson Education.

Articles on moodle

Group 2

service email address: opim.bda@univie.ac.at

max. 60 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 08.03. 09:45 - 11:15 Digital
  • Monday 15.03. 09:45 - 11:15 Digital
  • Monday 22.03. 09:45 - 11:15 Digital
  • Monday 12.04. 09:45 - 11:15 Digital
  • Monday 19.04. 09:45 - 11:15 Digital
  • Monday 26.04. 09:45 - 11:15 Digital
  • Monday 03.05. 09:45 - 11:15 Digital
  • Monday 10.05. 09:45 - 11:15 Digital
  • Monday 17.05. 09:45 - 11:15 Digital
  • Monday 31.05. 09:45 - 11:15 Digital
  • Monday 07.06. 09:45 - 11:15 Digital
  • Monday 14.06. 09:45 - 11:15 Digital
  • Monday 21.06. 09:45 - 11:15 Digital
  • Monday 28.06. 09:45 - 11:15 Digital

Aims, contents and method of the course

This course is concerned with the analysis of the various market entry strategies that are available to companies to employ in international business. The course aims to familiarize students with various theoretical perspectives of different foreign operation methods and their empirical applications in detail. We also aim to create an interactive learning environment by encouraging students to actively participate in class discussions. This course consists of three main parts: (1) theories of foreign operation methods in international business, (2) modes of operations (for example, alliances, franchising, exporting, outsourcing, etc.), and (3) strategies of foreign modes.

Assessment and permitted materials

Total evaluation=100%
• 40% Group work
• 10% Group presentation
• 50% written exam
• 10 bonus points: Public lectures participation (minimum 4)

Minimum requirements and assessment criteria

- The minimum requirement for a passing grade is 50%.
- 80% of attendance is required.

Examination topics

Materials covered during the course.

Reading list

Textbook:
Welch, L. S., Benito, G. R., & Petersen, B. (2018). Foreign operation methods: Theory, analysis, strategy. Second Edition, Edward Elgar Publishing.
- Further readings will be provided during the course.

Association in the course directory

Last modified: Fr 12.05.2023 00:13