Universität Wien FIND

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040959 KU Strategical Management in Public and Non-profit Management (MA) (2021W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
Mo 08.11. 08:00-12:30 Digital


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 50 participants
Language: German


Classes (iCal) - next class is marked with N

Digital class via Zoom. The Zoom codes are available on Moodle and are sent by email on 01.10.2021.


Monday 04.10. 08:00 - 12:30 Digital
Monday 18.10. 08:00 - 12:30 Digital
Monday 15.11. 08:00 - 12:30 Digital
Monday 10.01. 08:00 - 12:30 Digital
Monday 17.01. 08:00 - 12:30 Digital


Aims, contents and method of the course


First, general strategic planning concepts, strategic controlling concepts, strategic executive information systems, organizations and business culture concepts are presented based on qualitative and quantitative methods. In addition, students are introduced to selected sectors of the public and non-profit management (PNPM) and the health care sector including the acting companies/institutions and their main stakeholders. The students apply their knowledge gained to four workshops in groups based on a selected example from one of the six main sectors of public and non-profit management (education, environment, energy, health care, disaster control, sports). Furthermore, they present a group-based homework on a current challenging topic from the scientific literature in one of the six main PNPM sectors.

To promote connection to the practice, there will be an opportunity for an excursion to practice/politics/science or to attend a talk. In addition, external practitioners and scientists from all over the world are invited (Dr. Claudia Wild: Health Technology Assessment, Vienna, Prof. Dr. Sally Brailsford: University of Southampton, Prof. Steffen Flessa: University of Heidelberg, Prof. Ruth Davies: University of Warwick, Prof. Dr. Liam O'Neill: Cornell University, Mag. Nina Pfeffer: Social Security Compound, Prof. Zilla Sinuany-Stern: Ben-Gurion Universität in Beer-Sheva (Israel), Prof. Margaret Brandeau: Stanford University).

Assessment and permitted materials

All oral & written homework assignments have to follow scientific guidelines: https://pnpm.univie.ac.at/minormajorwahlfach-pnpm/).
• Each presentation should take up to 30 minutes (course paper) and up to 10 minutes (workshops).
• There should be a short discussion with the auditorium after the presentation.
• The use of the beamer/online tool is expected (legible slides).
• The quality of the presentations is part of the final grade.
• All files of the course paper (oral and written part) must be electronically turned in a day before the presentation on the moodle platform (1 x doc-file, 1x ppt-file, 2x pdf-files).
• The printed versions of the slides and course paper are part of the final grade and have to be turned in at the University of Vienna, OMP 1, porter, Mailbox Rauner latest one day before of the presentation. Please ONLY print one slide on ONE page on the front of the paper sheet!
* All files are check for plagiatism.

Minimum requirements and assessment criteria

Requirements for a positive grade (min. 50%):
• Attendance and participation (max. 15%)
• 3 workshops as a homework (max. 30%)
• 4 x Kahoot quiz (max. 20%)
• Course Paper: written version (max. 25%) und presentation (max. 10%)
• To pass the class, it is only allowed to miss not more than two blocked class sessions.
• All files are check for plagiatism.

"1": 90%-100%
"2": 80%-89,75%
"3": 66%-79,75%
"4": 50%-65,75%
"5": <49,75% or missing of more than two block class sessions or plagiatism of homework paper

Registration and acceptance criteria
Online registration for the assignment to classes takes place at the beginning of the semester. Students with the highest amount of assigned points will be accepted. In case someone is absent during the first preliminary discussion, this person will lose their place in the course so that other students from the waiting list may be accommodated.

Examination topics

see literature

Homework Topics for January
„Current Challenges in Public & Non-Profit Management“

6 groups (4-6 students)

Group 1 – Education (1st session in January)
Ulven, J. B., & Wangen, G. (2021). A systematic review of cybersecurity risks in higher educa-tion. Future Internet, 13(2), 39.

Group 2 – Environment (1st session in January)
Srinivas, R., Singh, A. P., & Shankar, D. (2020). Understanding the threats and challenges con-cerning Ganges River basin for effective policy recommendations towards sustainable develop-ment. Environment, Development and Sustainability, 22(4), 3655-3690.

Group 3 – Energy (1st session in January)
Bohnsack, R., Ciulli, F., & Kolk, A. (2020). The role of business models in firm internationaliza-tion: An exploration of European electricity firms in the context of the energy transition. Journal of International Business Studies, 52, 824-852.

Group 4 - Health Care (2nd session in January)
Shammi, M., Bodrud-Doza, M., Islam, A. R. M. T., & Rahman, M. M. (2021). Strategic assess-ment of COVID-19 pandemic in Bangladesh: comparative lockdown scenario analysis, public per-ception, and management for sustainability. Environment, Development and Sustainability, 23(4), 6148-6191.

Group 5 – Disaster (2nd session in January)
Alabi, A. S., Adegbile, M., Alabi, O., Abisuga, O., Oyewole, K., & Oshodi, O. (2017). Stakehold-ers’ role in disaster-risk-reduction of fire occurrences in Lagos Metropolis. International Journal of Disaster Resilience in the Built Environment. 8(4), 425-440.

Group 6 – Recreation (2nd session in January)
Yélamos, G. M., Carty, C., Moynihan, Ú., & O’Dwyer, B. (2019). The Universal Transformational Management Framework (UTMF): Facilitating entrepreneurship in and through sport to leave no one behind. Journal of Entrepreneurship and Public Policy. 8(1), 122-146.

Reading list

All essential material is provided on the e-Learning platform moodle.

Main literature:
Bea, F.X., Haas, J. (2005) Strategisches Management, Lucius & Lucius, Stuttgart.

Swayne, L. E., Duncan, W. J., Ginter, P. M. (2012) Strategic management of health care organizations, John Wiley & Sons, USA.

Association in the course directory

Last modified: Su 12.09.2021 14:07