Universität Wien

124261 KO Critical Media Analysis (2015S)

Nationality for sale - (de)constructing commercial representations of national identities

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 10.03. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 17.03. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 24.03. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 14.04. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 21.04. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 28.04. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 05.05. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 12.05. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 19.05. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 02.06. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 09.06. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 16.06. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 23.06. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Tuesday 30.06. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21

Information

Aims, contents and method of the course

We will critically examine how national identity is used as a selling point in various types of popular media to understand broader cultural dynamics. With a focus on commercial and promotional cultural texts (such as print-, TV- and online- advertisements) the class aims at exploring the interrelation of representation, identities, consumption, production and power.
We will engage with concepts o Cultural Studies and social semiotics to provide a practical and theoretical toolkit for doing critical media analysis.

Assessment and permitted materials

in class and online participation, group activities, a midterm test, a group presentation and a final portfolio.

Minimum requirements and assessment criteria

This course is aimed at teacher trainees and BA students and serves as a workshop to develop a critical and practical understanding of media analysis. It aims at introducing and advancing practices of cultural and media studies.

Examination topics

Interactive set up. Students will be introduced to a range of concepts to strengthen critical media literacy. Next to class readings, in-class activities and discussions, students will work in groups on various tasks. A class blog will be set up where students will post class related ideas and findings on a regular basis. -> Regular internet access is obligatory.

Reading list

A reader will be made available.

Association in the course directory

Studium: UF 344, BA 612, BEd 046
Code/Modul: UF 4.2.5-426, BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Last modified: We 09.09.2020 00:22