Universität Wien

124261 KO Critical Media Analysis (2016S)

A Table, a Toy, a Potato Peeler: When Things Mean Something

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 07.03. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 14.03. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 04.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 11.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 18.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 25.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 02.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 09.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 23.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 30.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 06.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 13.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 20.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 27.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17

Information

Aims, contents and method of the course

Beyond the conventional codes of language and image, culture relies on a wide range of representational resources: colour, direction, spatial disposition, material stuff. Spaces, actions, objects - whose primary function is not that of representation - are socially shaped and become culturally meaningful too.
This course sets out to explore multimodal communication in an Anglophone context by investigating what often goes unnoticed: What significance is there in a coffee and a cigarette? How does furniture organise our private lives? Does a lecture hall have meaning of its own? What can such object lesson teach?
Key concepts of cultural studies, media studies and social semiotics add up to a toolkit that enables students and future teachers to critically analyse the complex meanings encoded in the most simple objects of everyday use.

Students will be introduced to concepts especially of cultural studies and social semiotics that contribute to a critical engagement with the many modes of meaning-making. Readings, viewings and class discussions will be supplemented by online performance, group research and peer feedback.

Aimed at BA students and teacher trainees, this course is designed to contribute to both the theoretical understanding and practical skills involved in critical media analysis.

Assessment and permitted materials

In-class and online participation; group research projects; midterm exam and end-of-term paper.

Minimum requirements and assessment criteria

Examination topics

Reading list

A reader will be made available on Moodle.

Before the first session, please read

(1) Hall, Stuart. "Encoding, Decoding." The Cultural Studies Reader. Ed. Simon During. London: Routledge, 1993. 90-103.
(You have to read only pages 100 to 103: "We identify three hypothetical positions ...".)
https://faculty.georgetown.edu/irvinem/theory/SH-Encoding-Decoding.pdf

(2) Kellner, Douglas, and Jeff Share. "Critical Media Literacy Is Not an Option."; Learning Inquiry 1.1 (2007): 59-69.
http://link.springer.com/article/10.1007%2Fs11519-007-0004-2

Association in the course directory

Studium: UF 344, BA 612, BEd 046
Code/Modul: UF 4.2.5-426, BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Last modified: Mo 07.09.2020 15:33