Universität Wien

124263 KO Critical Media Analysis (2011W)

YouTube - WeThink. Exploring YouTube as Anglophone Cultural Practice.

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 13.10. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 20.10. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 27.10. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 03.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 10.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 17.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 24.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 01.12. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 15.12. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 12.01. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 19.01. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Thursday 26.01. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21

Information

Aims, contents and method of the course

This course explores YouTube as Anglophone cultural form(at) negotiating discourses of popular culture, multimedia, interactivity, authenticity, identity, globalization, politics, education and many more. Approaching YouTube along the lines of the circuit of culture, which stresses production, consumption, regulation, representation and identity, we will look at the complex meaning making processes related to YouTube from an Anglophone perspective.

Assessment and permitted materials

Regular attendance, regular readings, class participation, on- and offline activities, (on- and offline) portfolio, class presentations, mini-research project.
Regular internet access is obligatory.

Minimum requirements and assessment criteria

Students will be encouraged to deepen and enhance their basic analytical skills developed in course of the introductory class to Cultural Studies. They will acquire the ability to assess, evaluate and understand different theoretical perspectives and how they deal with the specific (cultural, economic, technological) affordances of YouTube.

Examination topics

The new social media form(at) YouTube will serve as rich media body to train and practice cultural and especially visual literacy:
Semiotic approaches to videoclips; perspectives on multimodality, culture industries, fan cultures and digital ethnography; appropriation of YouTube as a learning/teaching tool e.g. in the English classroom

Reading list

A reader will be provided on our class blog.

Association in the course directory

Studium: Diplom 343, UF 344, BA 612
Code/Modul: Diplom 426/428, 436/438, 526/528, 536/538, 721-723, UF 4.2.5-426, BA07.3
Lehrinhalt: 12-4260

Last modified: We 09.09.2020 00:22