Universität Wien

124264 KO Critical Media Analysis (2018S)

Painting, Photo, Film, Exhibit: Analyzing Visual Materials

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

All classes are 16:15 - 17:45:

  • Monday 19.03. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 09.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 16.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 23.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 30.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 07.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 14.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 28.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 04.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 11.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 18.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Monday 25.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17

Information

Aims, contents and method of the course

Content

How can we study images? What kind of literacy do we need to read their visual texts? What must we know about an image's circulation and display? What about its production? What about image technologies? And why are photos “never transparent windows onto the world” (Rose, Visual Methodologies 2)?
This course equips participants with the tools to critically analyze a broad range of visual materials: Renaissance portraits and press photography, museum exhibits and Hollywood movies, computer-game imagery, and the persuasive visual language of advertising.

Schedule

03/19/18  Introduction to Visual Methodologies
03/26/18  [Holiday]
04/02/18  [Holiday]
04/09/18  Compositional Interpretation
04/16/18  Content Analysis
04/23/18  Semiology
04/30/18  Social Semiotics/Multimodality
05/07/18  Discourse Analysis
05/14/18  Audience Studies
05/21/18  [Holiday]
05/28/18  Midterm Exam
06/04/18  Exam Feedback and Project Presentation Group α (Feedback Group δ)
06/11/18  Project Presentations Groups β, γ, and δ (Feedback Groups ε, ζ, and η)
06/18/18  Project Presentations Groups ε, ζ, and η (Feedback Groups θ, κ, and ι)
06/25/18  Project Presentations Groups θ, κ, and ι (Feedback Groups α, β, and γ)

Aims

Aimed at students in the BA and BEd programs, this class is designed to contribute to the methodological skills involved in critical media analysis.

Methods

A blended learning environment combines in-class and online research-based learning activities with a focus on giving/taking feedback.

Assessment and permitted materials

A In-class and online participation;
B midterm exam;
C media-analysis project.

Minimum requirements and assessment criteria

Minimum Requirements

• Presence in class: the maximum number of absences is 2;
• total score of ≥50 points.

Assessment Criteria

A In-class and online participation:
• pre-class readings and online performance (≥5 extensive blog posts/comments): 20 points;
• in-class performance (actively contributing to achieving course aims): 10 points;
• online feedback of partner group's project proposal (150 words ±10%): 10 points.

B Midterm exam (10 questions based on readings, pass mark 50%): 20 points.

C Media-analysis project:
• online project-proposal submission (250 words ±10%): 10 points;
• in-class project presentation (10 minutes presentation plus 20 minutes discussion): 20 points;
• email project-essay submission (750 words ±10%): 10 points.

100-089 points: 1 (Sehr gut)
088-076 points: 2 (Gut)
075-063 points: 3 (Befriedigend)
062-050 points: 4 (Genügend)
049-000 points: 5 (Nicht genügend)

Examination topics

Class readings.

Reading list

Class readings will be available on Moodle. The first reading will be sent via e-mail before the first session.

Association in the course directory

Studium: UF 344, BA 612, BEd 046/407
Code/Modul: UF 4.2.5-426, BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Last modified: Mo 07.09.2020 15:33