124264 KO Critical Media Analysis (2018S)

Painting, Photo, Film, Exhibit: Analyzing Visual Materials

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik

Continuous assessment of course work

Moodle

Details

max. 30 participants

Language: English

Lecturers

Timo Frühwirth

Classes (iCal) - next class is marked with N

All classes are 16:15 - 17:45:

    
    Monday
    19.03.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    09.04.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    16.04.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    23.04.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    30.04.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    07.05.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    14.05.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    28.05.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    04.06.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    11.06.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    18.06.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
    
    Monday
    25.06.
    16:00 - 18:00
    Raum 5 Anglistik UniCampus Hof 8 3E-O1-17

Information

Aims, contents and method of the course

Content

How can we study images? What kind of literacy do we need to read their visual texts? What must we know about an image's circulation and display? What about its production? What about image technologies? And why are photos “never transparent windows onto the world” (Rose, Visual Methodologies 2)?
This course equips participants with the tools to critically analyze a broad range of visual materials: Renaissance portraits and press photography, museum exhibits and Hollywood movies, computer-game imagery, and the persuasive visual language of advertising.

Schedule

03/19/18 Introduction to Visual Methodologies
03/26/18 [Holiday]
04/02/18 [Holiday]
04/09/18 Compositional Interpretation
04/16/18 Content Analysis
04/23/18 Semiology
04/30/18 Social Semiotics/Multimodality
05/07/18 Discourse Analysis
05/14/18 Audience Studies
05/21/18 [Holiday]
05/28/18 Midterm Exam
06/04/18 Exam Feedback and Project Presentation Group α (Feedback Group δ)
06/11/18 Project Presentations Groups β, γ, and δ (Feedback Groups ε, ζ, and η)
06/18/18 Project Presentations Groups ε, ζ, and η (Feedback Groups θ, κ, and ι)
06/25/18 Project Presentations Groups θ, κ, and ι (Feedback Groups α, β, and γ)

Aims

Aimed at students in the BA and BEd programs, this class is designed to contribute to the methodological skills involved in critical media analysis.

Methods

A blended learning environment combines in-class and online research-based learning activities with a focus on giving/taking feedback.

Assessment and permitted materials

A In-class and online participation;
B midterm exam;
C media-analysis project.

Minimum requirements and assessment criteria

Minimum Requirements

• Presence in class: the maximum number of absences is 2;
• total score of ≥50 points.

Assessment Criteria

A In-class and online participation:
• pre-class readings and online performance (≥5 extensive blog posts/comments): 20 points;
• in-class performance (actively contributing to achieving course aims): 10 points;
• online feedback of partner group's project proposal (150 words ±10%): 10 points.

B Midterm exam (10 questions based on readings, pass mark 50%): 20 points.

C Media-analysis project:
• online project-proposal submission (250 words ±10%): 10 points;
• in-class project presentation (10 minutes presentation plus 20 minutes discussion): 20 points;
• email project-essay submission (750 words ±10%): 10 points.

100-089 points: 1 (Sehr gut)
088-076 points: 2 (Gut)
075-063 points: 3 (Befriedigend)
062-050 points: 4 (Genügend)
049-000 points: 5 (Nicht genügend)

Examination topics

Class readings.

Reading list

Class readings will be available on Moodle. The first reading will be sent via e-mail before the first session.

Association in the course directory

Studium: UF 344, BA 612, BEd 046/407
Code/Modul: UF 4.2.5-426, BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Last modified: Fr 31.08.2018 08:42