Universität Wien

150079 PS The Digital Economy in China (2017W)

6.00 ECTS (1.00 SWS), SPL 15 - Ostasienwissenschaften
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Saturday 21.10. 09:00 - 19:00 Seminarraum Sinologie 2 UniCampus Hof 2 2F-O1-18
  • Saturday 16.12. 09:00 - 19:00 Seminarraum Sinologie 2 UniCampus Hof 2 2F-O1-18

Information

Aims, contents and method of the course

This seminar is about the internet economy in China. China has become the second largest internet economy in the world, just second to the United States and its Silicon Valley. The internet economies in the West and China have been mostly separated so far. However, we can expect to see more and more digital innovations and new business models spilling from China to the West in the coming years. In the seminar we will discuss Chinese incumbents, new players, their goals, technological and investment trends, and relevant regulations. And we will discuss what effects that may have on the Chinese society and "us" in the West.

The seminar consists of three parts:
a) Introduction to the internet economy in China
b) How to write a business proposal
c) Presentations by students of their business proposals

Assessment and permitted materials

In order to pass this seminar, students are required to write a business proposal. A business proposal (~10 pages) is a short business plan. After being introduced to the Chinese internet economy as a whole, students should select either a viable business model they would consider to bring from the West to China or vice versa. The business proposals are judged by the quality of the research. It is expected that Chinese data sources are used as well.

Minimum requirements and assessment criteria

- Presentation of the business proposal (40%)
- Written business proposal (50%)
- Participation in class (10%)

Examination topics

Reading list

A summary presentation on parts a) and b) will be shared after the first class.

Association in the course directory

PR 410

Last modified: Tu 14.01.2025 00:16