170047 UE Cultural marketing. Strategies and concepts in theory and practice (2013W)

5.00 ECTS (2.00 SWS), SPL 17 - Theater-, Film- und Medienwissenschaft

Continuous assessment of course work

letzter Termin am Samstag 18. Jänner 2013 13-18 Uhr Probebühne Volksoper

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from Mo 23.09.2013 09:00 to Th 03.10.2013 23:59
Deregistration possible until Th 17.10.2013 23:59

Details

max. 40 participants

Language: German

Lecturers

Classes (iCal) - next class is marked with N

    
    Tuesday
    15.10.
    17:15 - 18:45
    (ehem. Jura-Soyfer-Saal (THW)  Hofburg, 1.Stock)
    
    Tuesday
    22.10.
    17:15 - 18:45
    (ehem. Jura-Soyfer-Saal (THW)  Hofburg, 1.Stock)
    
    Tuesday
    05.11.
    17:15 - 18:45
    (ehem. Jura-Soyfer-Saal (THW)  Hofburg, 1.Stock)
    
    Saturday
    16.11.
    15:30 - 20:30
    (ehem. Jura-Soyfer-Saal (THW)  Hofburg, 1.Stock)
    
    Tuesday
    10.12.
    17:15 - 18:45
    (ehem. Jura-Soyfer-Saal (THW)  Hofburg, 1.Stock)
    
    Tuesday
    17.12.
    17:15 - 18:45
    (ehem. Jura-Soyfer-Saal (THW)  Hofburg, 1.Stock)
    
    Saturday
    11.01.
    14:30 - 18:30
    (ehem. Jura-Soyfer-Saal (THW)  Hofburg, 1.Stock)

Information

Aims, contents and method of the course

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list

Colbert, François (1999): "Kultur- und Kunstmarketing. Ein Arbeitsbuch", Wien [u.a.], Springer
Geyer, Hardy / Hrsg. (2008): "Kulturmarketing", München u. Wien, Oldenburg
Günter, Bernd; Hausmann, Andrea (2009): "Kulturmarketing", Wiesbaden, Verlag für Sozialwissenschaft
Klein, Armin / Hrsg. (2011): "Kompendium Kulturmarketing. Handbuch für Studium und Praxis" München, Franz Vahlen
Klein, Armin (2005): "Kultur-Marketing. Das Marketingkonzept für Kulturbetriebe", München, Deutscher Taschenbuch-Verlag

Association in the course directory

Last modified: Sa 24.04.2021 00:19