Universität Wien
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200118 SE Anwendungsseminar: Arbeit, Wirtschaft und Gesellschaft (2019W)

Customer Insights

4.00 ECTS (2.00 SWS), SPL 20 - Psychologie
Continuous assessment of course work

Anwendungsseminare können nur fürs Pflichtmodul B verwendet werden! Eine Verwendung fürs Modul A4 Freie Fächer ist nicht möglich.
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 20 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 11.10. 13:15 - 14:45 Hörsaal E Psychologie, Liebiggasse 5 1. Stock
  • Friday 08.11. 11:30 - 16:00 Hörsaal F Psychologie, Liebiggasse 5 1. Stock
  • Saturday 09.11. 08:00 - 11:00 Hörsaal H Psychologie KG Liebiggasse 5
  • Friday 06.12. 11:30 - 18:00 Hörsaal F Psychologie, Liebiggasse 5 1. Stock
  • Saturday 07.12. 09:00 - 16:00 Hörsaal F Psychologie, Liebiggasse 5 1. Stock
  • Friday 24.01. 09:00 - 10:30 Hörsaal H Psychologie KG Liebiggasse 5

Information

Aims, contents and method of the course

- Introduction Market Research and Consumer Psychology
- Product Research
- Costumer Satisfaction
- Preisforschung
- Kundensegmentierung und Positionierung
- Kommunikationsmarktforschung

Assessment and permitted materials

Evaluation of individual and group work, final exam

By registering for this course, you agree that the automated plagiarism testing software Turnitin will check all written partial services submitted by you in Moodle.

Minimum requirements and assessment criteria

Minimum requirement:
Interest in consumer research, customer insights, marketing,
Positive completion of the final test and a presentation/exercise during the semester

Assessment:
Presence,
Project work in teams,
Participation in group assignments,
Positive final examination

Examination topics

Topics of the module

Reading list

Buber, R. & Holzmüller, H.H. (2009). Qualitative Marktforschung. Konzepte - Methoden - Analyse. Wiesbaden: Gabler.
Fantapié Altobelli, C. & Hoffmann, S. (2011). Grundlagen der Marktforschung. Konstanz: UVK.
Pepels, W. (2013). Marktsegmentierung: Methoden der erfolgreichen Marktsegmentbearbeitung. Düsseldorf: Symposion.

Association in the course directory

Last modified: Mo 07.09.2020 15:21