Universität Wien

200199 SE Bachelor thesis (2020S)

11.00 ECTS (3.00 SWS), SPL 20 - Psychologie
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 05.03. 16:45 - 18:15 Hörsaal B Psychologie, NIG 6.Stock A0610
  • Thursday 02.04. 15:00 - 18:15 Hörsaal A Psychologie, NIG 6.Stock A0606
  • Thursday 23.04. 16:45 - 18:15 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Thursday 30.04. 15:00 - 16:30 Hörsaal A Psychologie, NIG 6.Stock A0606
  • Thursday 14.05. 15:00 - 16:30 Hörsaal A Psychologie, NIG 6.Stock A0606
  • Thursday 18.06. 16:45 - 20:00 Hörsaal D Psychologie, NIG 6.Stock A0624

Information

Aims, contents and method of the course

The aim of this seminar is the writing of a bachelor thesis in the field of market and consumer psychology.

Specific topics include: sharing economy, social dilemmas, digitisation, sustainable consumer behavior.

The following competences are communicated:

- Research and critical analysis of scientific literature
- Construction of bachelor thesis
- Development of a research question
- Development of an adequate research design
- Writing scientific papers
- Presentation of scientific papers

methods:
- 3-7 students work together in a team on a focal topic and develop joint research concepts
- The writing of the bachelor thesis takes place as individual work
- In the seminar the students are supported by the lecturers and peers by means of (peer) feedback
- In addition, content in consumer psychology and methodological knowledge are communicated by the lecturers

Assessment and permitted materials

- Attendence & active cooperation
- Poster presentations
- writing of peer feedback
- writing of the bachelor thesis

Minimum requirements and assessment criteria

Assessment Scale:

30% poster presentation (individual)
20% 2 peer reports of other bachelor theses (individual)
50% bachelor thesis (individual)

Examination topics

Reading list

Literature will be announced in the first session.

Association in the course directory

Last modified: Mo 07.09.2020 15:21