200207 PS Market- and Consumer Psychology (2012W)
applied marketing psychology
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 03.09.2012 12:00 to Th 13.09.2012 12:00
- Registration is open from Th 20.09.2012 17:00 to Su 30.09.2012 12:00
- Deregistration possible until Su 14.10.2012 12:00
Details
max. 35 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 10.10. 15:00 - 16:30 Hörsaal A Psychologie, NIG 6.Stock A0606
- Wednesday 17.10. 15:00 - 20:00 Hörsaal A Psychologie, NIG 6.Stock A0606
- Saturday 17.11. 09:00 - 17:00 Hörsaal B Psychologie, NIG 6.Stock A0610
- Saturday 12.01. 09:00 - 17:00 Hörsaal A Psychologie, NIG 6.Stock A0606
Information
Aims, contents and method of the course
International Research, New Products and innovations, research of advertisements, customer satisfaction, shopping
Assessment and permitted materials
Physical presenceexam
Minimum requirements and assessment criteria
Learning from theory and practical implicationsGet to know important tools and topic of market researchGet to know methods in market research
Examination topics
Individual preparation guided by articles/chapters and referring questionsWork in small groupspresentations
Reading list
Association in the course directory
27307
Last modified: Mo 07.09.2020 15:37