200219 PS Market- and Consumer Psychology (2011S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from We 16.02.2011 14:00 to Mo 28.02.2011 17:00
- Deregistration possible until Th 31.03.2011 17:00
Details
max. 25 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
08.03.
16:45 - 20:00
Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday
22.03.
16:45 - 20:00
Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday
10.05.
16:45 - 20:00
Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday
17.05.
16:45 - 20:00
Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday
21.06.
16:45 - 20:00
Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday
28.06.
16:45 - 20:00
Hörsaal A Psychologie, NIG 6.Stock A0606
Information
Aims, contents and method of the course
International Research, New Products and innovations, research of advertisements, customer satisfaction, shopping
Assessment and permitted materials
Physical presence
exam
exam
Minimum requirements and assessment criteria
Learning from theory and practical implications
Get to know important tools and topic of market research
Get to know methods in market research
Get to know important tools and topic of market research
Get to know methods in market research
Examination topics
Individual preparation guided by articles/chapters and referring questions
Work in small groups
presentations
Work in small groups
presentations
Reading list
Association in the course directory
27307
Last modified: Mo 07.09.2020 15:38