Universität Wien

200219 PS Market- and Consumer Psychology (2011S)

4.00 ECTS (2.00 SWS), SPL 20 - Psychologie
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

Tuesday 08.03. 16:45 - 20:00 Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday 22.03. 16:45 - 20:00 Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday 10.05. 16:45 - 20:00 Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday 17.05. 16:45 - 20:00 Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday 21.06. 16:45 - 20:00 Hörsaal A Psychologie, NIG 6.Stock A0606
Tuesday 28.06. 16:45 - 20:00 Hörsaal A Psychologie, NIG 6.Stock A0606

Information

Aims, contents and method of the course

International Research, New Products and innovations, research of advertisements, customer satisfaction, shopping

Assessment and permitted materials

Physical presence
exam

Minimum requirements and assessment criteria

Learning from theory and practical implications
Get to know important tools and topic of market research
Get to know methods in market research

Examination topics

Individual preparation guided by articles/chapters and referring questions
Work in small groups
presentations

Reading list


Association in the course directory

27307

Last modified: Mo 07.09.2020 15:38