Universität Wien
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210061 SE BAK16 Culture and Politics (2014W)

Political Branding

6.00 ECTS (2.00 SWS), SPL 21 - Politikwissenschaft
Continuous assessment of course work

Attendance on the first day of class is mandatory for all registered students. Registered students with unexcused absence will lose their places to waitlisted students.
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 08.10. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 15.10. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 22.10. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 29.10. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 05.11. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 12.11. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 19.11. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 26.11. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 03.12. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 10.12. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 17.12. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 07.01. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 14.01. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 21.01. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock
  • Wednesday 28.01. 15:00 - 16:30 Hörsaal 3 (H3), NIG 2. Stock

Information

Aims, contents and method of the course

Branding is a phenomenon that is no longer limited to commercial environments. In recent years it has been adopted as a form of strategic intervention in the field of politics. Cities, regions, states, and even supranational entities hire consultants in order to shape and communicate their images.
If social scientists want to understand the meanings and scopes of branding in politics, they need tools to analyze the cultural and ideological implications of branding as concept, practice, and discourse. The course will provide students with insight from various sub-fields of branding research (ranging from public diplomacy to critical research on nation branding) in order to understand the role of branding in contemporary politics and the different ways political entities make use of it.

Assessment and permitted materials

Grading will be based on 3 assignments (75%) and class participation/attendance (25%).

Assignment 1: summary of an academic journal article
Assignment 2: book review
Assignment 3: presentation

Minimum requirements and assessment criteria

Upon completion of this course, you should be able to understand the process of political branding and analyze real-life case studies of branding policies.

Examination topics

Reading list

A list of relevant literature will be provided in class.

Association in the course directory

Last modified: Mo 07.09.2020 15:38